India’s Leading Learning Platform ALLEN Scores MS Dhoni Endorsement

India’s leading learning institution and online platform ALLEN has secured an endorsement from Indian cricketing legend MS Dhoni.?

The partnership underscores the influential role that professional advice plays in attaining success, regardless of the academic or sporting arena. Dhoni’s partnership with ALLEN underscores the platform’s mindset that no ambition is too big to achieve with the correct preparation.?

The campaign includes a TVC??set in a local tea stand where Dhoni encourages a group of youths discussing their further education plans to pursue their academic dreams, and leverage on ALLEN’s online platform.?

The learning institution and online platform has helped over 500,000 students achieve their ambitions of becoming physicians and engineers. It is now expanding its goal to include even the most rural areas of India, ensuring that every student has access to its world-class resources.?

Through its broad network of campuses and online courses, the institution guarantees that no student falls behind in their quest of achievement.

Following the partnership,?MS Dhoni?enthused,?“Dreams don’t need PIN codes when ALLEN Online is by your side. If a boy from Ranchi can conquer the world, I truly believe that success is possible with the right dedication, guidance, and mindset—no matter where you come from”

Nitin Kukreja, CEO of ALLEN Career Institute,?echoed,?“MS Dhoni represents resilience, focus, and excellence—the very qualities ALLEN strives to instil in every student. His journey to captaining India to World Cup glory proves that when ambition is matched with the right guidance, anything is possible. Together with Dhoni, we are breaking down barriers of geography and access, ensuring that students from every corner of India can compete on a level playing field.”

According to ASN data, educational platforms, namely the bankruptcy battered Byju’s and TATA Group, have invested US$67.3m in the Asian sponsorship landscape since Q122, with a quarterly average of??US$5.9m+??during this period.??However, Byju’s bankruptcy charges have dampened the investment from this category since Q323.

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This article was first published in ASN's December 2024 no. 3 newswire.