Indians are Living the Digital Dream

We live in a day and age where Big Billion Days and Great Indian Festival Sales have become household phrases. India is in front of a transformative juncture of a future which will be dominated by digital.

Don’t take our word for it, the facts speak for themselves. India has experienced a spectacular digital transition in recent years due to its expanding population and tech-savvy youth.

Indians spend about one-fifth of their waking hours on social media, over-the-top (OTT) platforms, and gaming, according to data that speak for themselves.

It's critical for business leaders to understand this digital transformation and the enormous opportunities it offers both professionals and entrepreneurs. India has seen an incredible increase in the number of digital platforms. Indians are increasingly using their displays for entertainment, information, and social contact thanks to the availability of inexpensive cell phones and the internet. Businesses now have a fantastic opportunity to reach this captive and engaged audience because of this seismic shift.

The preferred platform for Indians to connect, share, and consume content is social media. Companies can benefit from this trend by building a robust online presence. You may more successfully connect with prospective clients and business partners by engaging with your audience on social media sites like LinkedIn, Twitter, and Instagram.

India's over-the-top streaming market has flourished in recent years, with various platforms providing a wide range of content alternatives. To reach this expanding viewership, companies can look into OTT provider agreements, sponsor content, or even produce their own branded content.

The digital revolution in India has fundamentally changed how we work, live, and conduct business. It is not just a passing trend and is here to stay for good. We must adjust to this new reality as businesswomen and entrepreneurs and grab the opportunities it presents.

We must take advantage of Indians' significant online presence by embracing the digital age, investing in the correct methods, and remaining creative. By doing so, we can ensure that our businesses prosper in this fascinating digital era.

Digitalization is a Pune-based digital marketing company focused on delivering exceptional results. Since 2019, we have executed 1,000+ ad campaigns, generated 1 million+ leads, purchases, and app installs, and helped over 50+ clients generate ? 2 Crore+ in revenue. Together, let's go out on this digital journey to build a better, more interconnected future for our country, our businesses, and ourselves.