Indian Truck Market Pricing and Product Strategy Report
Veedhi Singh
HR and Head Corporate Communication at Autobei Consulting Group (Automotive Business Consulting)
ACG has released an exclusive market analysis on Indian Truck Pricing and Product prediction.? We map different key parameters which play key roles to influence the purchase decision. The report included all Truck OEMs like Tata Motors, Ashok Leyland, BharatBenz, Eicher, Volvo, Scania, Mahindra, Force, and Piaggio.
Pricing is the function of understanding the customer value, value drivers differ for each segment, and differentiating product offering to maximize value for the segment and adjust the price accordingly.
We have included more than 800 Models-Variants for this special Indian Truck Market Pricing and Product Strategy study.
Truck Application is the major parameter to draw the value. There are 3 key segments in Indian Truck Industry – Price-driven, Value-driven, and Premium. The definition of each segment is specific for the Mini Truck, PickUp Truck, Light Duty Truck, Medium Duty Truck, and Heavy Duty Truck. Further segmentation of GVW based on body type Tipper, Rigid Haulage, and Tractor-Trailer give a key insight of pricing and product strategy of Indian Truck market.
This report gives and highlights the new Business opportunity by making slight changes in pricing. We use different tools and parameters for each segment to define the value of the Truck Model.
VP - Asia, Europe, and Africa - Autobei Consulting Group (Automotive Business Consulting & Advisory)
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