Indian Tea manufacturer focuses on building the economy through sustainability and local community welfare
PRAKASH KINNY
Editor-in-Chief at Times International | Marketing Communications, Editorial, New Business Development
In Assam, the status of employment has been a pressing issue, with many people struggling to find stable and meaningful work. The tea industry is a major economic driver in the region and has always been able to provide adequate opportunities for the local population.
Mittal Teas, a world renowned brand of Indian Teas is a significant employer and has been creating opportunities for the local communities in Assam. By working closely with small tea farmers and artisans, Mittal Teas ensures fair trade prices and empowering farmers to adopt sustainable practices.
The brand is highly committed to sustainability through various initiatives, such as the introduction of handmade muslin potli tea bags. These biodegradable tea bags not only reduce the environmental footprint but also provide employment to underprivileged women. With this initiative Mittal Teas ensures that their products are eco-friendly and contribute to the welfare of the community.?
They actively support grassroots artisans in small towns, commissioning them to create exquisite gift boxes made of brass, wood, and papier-maché. This not only preserves and promotes traditional crafts but also provides artisans with a platform to showcase their skills to a global audience. By integrating local craftsmanship into their product offerings, Mittal Teas enriches its brand with Indian cultural heritage while empowering local artisans economically.
“Indian businesses and exporters can play a crucial role in fostering environmental and social well-being. By integrating sustainable practices and focusing on the involvement of local communities, our aim is to contribute largely to a more sustainable and equitable world. We believe that with these small steps taken, the tea industry can evolve responsibly, balancing profitability with purpose”?says Nikita Mittal, Director of Growth at Mittal Teas.