Indian Hyperlocal Delivery- A market powered by ‘speed’

The wisest are the most annoyed at the loss of time. We live in an on-demand economy where, with a few taps and swipes of our mobile devices, we can have what we want, when we want it. As more devices and apps deliver instant gratification, the more it sets a new standard for customer expectations. Brands try to fulfill these expectations through the means of hyperlocal delivery services.

Hyperlocal delivery refers to the process of delivering goods directly from a seller to the customer. It involves the operation of a courier agent picking up products from a seller and then delivering them directly to the customer’s address. It is carried out in a small geographical area, and deliveries are usually completed within a few hours. Hyperlocal delivery offers both convenience and efficiency at the same time to the seller and the buyer.?

Since products are delivered to the customers in a comparatively shorter time period, the popularity of the Hyperlocal delivery services is increasing at a great speed. Hyperlocal marketplaces and supporting mobile apps are soon rising in popularity. Indian markets are flooding with hyperlocal delivery startups.?

They deliver goods from local stores to end consumers through a fleet of delivery agents. Apart from delivering products listed by sellers, hyperlocal apps also allow consumers to place generic orders which can be fulfilled from any store. Some hyperlocal startups help consumers fulfill smaller tasks such as sending parcels from one location in the city to the other.

Following are some of the leading Hyperlocal delivery services startups in India:

1. Dunzo: Dunzo was founded in 2014. Currently, it works with 6000+ delivery partners to deliver over 2 Lakh orders a month across 7 major metro cities. 37000+ businesses across India use Dunzo’s hyperlocal delivery services, including big brands like Fipola and Blue Tokai, to deliver orders to customers within 45 minutes.
2. Zepto: Zepto, a Mumbai-based startup that operates a 10-minute instant grocery delivery service, has more than doubled its valuation to $570 million from $225 million less than two months ago as it expands into newer cities.
3. Blinkit: Blinkit is an online supermarket that gets products across categories like grocery, beauty, wellness, household care, baby care, pet care delivered to your doorstep. blinkit provides over 3,000 products at prices lower than supermarkets every day. They promise product delivery in 10 mins. blinkit currently operates in a total of 26 cities across India
4. Swiggy Instamart: Swiggy Instamart is Swiggy’s quick-commerce vertical where it promises to deliver groceries and related items in a shorter period of time compared to conventional online grocers. Swiggy has invested $ 700 million in this venture. It promises grocery deliveries in 15-30 mins.
5. BigBasket: Founded in December 2011, The company primarily delivers grocery goods found in convenience stores, home essentials, and food supplies to its customers. Headquartered in Bengaluru, BigBasket is currently known as India's largest online grocer that receives over 150,000 orders per day.
6. Flipkart Quick: Flipkart Quick was launched in Bengaluru in 2020 to widen the accessibility of products and enable quick delivery for consumers who order products from Flipkart hubs in their locations. Consumers have the choice to place orders at any time of the day and get them delivered between 6 a.m. and midnight. Their promised delivery time is 90 mins.
7. Amazon fresh: In the year 2021,? Amazon unified grocery stores into a single online store called Amazon Fresh. Available across over 300 cities in India, it offers customers unbeatable savings, a wide selection of products, and fast and convenient delivery options in one single online destination.
8. Ola store: Ola Store can be accessed from the Ola app itself. Tapping on the icon leads a user to the section where they can select groceries at discounted rates and have it delivered within 10-15 minutes. It offers a grocery delivery service through a combination of hyperlocal pickup-and-drop model and dark stores.?
9. Milkbasket: Milkbasket is a subscription-based micro-delivery service fulfilling daily dairy essentials and household needs of customers every morning. They deliver milk, bread, eggs, juices, butter, and other daily items needed every morning, right at the customer's doorstep, free of charge.

Some of the hyperlocal delivery service providers offer services PAN India while others are city-specific. The reason these providers are tasting success so rapidly is because of the delivery speed they offer. The sellers offering their products via these platforms experience customer satisfaction, thereby pocketing huge profits. Though these platforms promise a reduction in TAT, it is difficult for some sellers who lack storage and inventory management setup to keep up with the requirements and speed of order processing that these platforms demand. This is where players like Edgistify can help. We provide a tech-enabled platform for our clients to manage and reconcile their orders from multiple marketplaces. Apart from this we also offer hyperlocal delivery services PAN India.?

edgistify.com- visit us to know more.?