Indian brands give in to Marvel mania with ‘Deadpool & Wolverine’ merchandise collabs

In anticipation of Marvel Studios ’ Deadpool & Wolverine release, 华特迪士尼公司 Consumer Products India has partnered with 25 brands to launch a diverse range of themed merchandise. Collaborations span various sectors, including apparel, accessories, food and beverage, and technology, featuring brands like 阿迪达斯 , boAt Lifestyle , 可口可乐公司 , Myntra , 雀巢 POLO, The The Souled Store , and WROGN .

For nearly 85 years, the Marvel Cinematic Universe has introduced diverse characters and stories, making Marvel Super Heroes pop-culture icons in India. Deadpool now joins the ranks of Iron Man, Captain America, and Thor, generating significant excitement among Indian fans.

“Deadpool’s refreshing charisma and irreverent humour have amassed a formidable fandom in India, particularly with the Gen Z audience. This reflects Marvel's enduring relevance and fuels our excitement as we collaborate with exceptional brands to roll out an expansive line of Deadpool & Wolverine themed products,” said Priya Nijhara, director, Disney Consumer Products, India.

Key highlights of the merchandise

• Coca-Cola: Limited-edition cans and bottles featuring Deadpool & Wolverine, along with 32 other Marvel Super Heroes. Each can is scannable, bringing characters to life through an AR extension.