Is India ready to sing Hello Moto again? Mobile maker eyes the third spot

Hello Moto! is perhaps a tune that will always be attached to mobile handset brand Motorola. The mobile handset manufacturer, which has seen its share of ups and downs, is now a Lenovo company. It is back with a bang with a new Moto Razr besides other handsets such as the Edge 50 Pro launched earlier this month. Interestingly, the company that claimed to have returned to the drawing board to rework its business strategy stated that from 2019 onwards it entered a phase called ‘acceleration’.

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A tightrope walk

One might dismiss HG Wells’ oft-repeated observation that “advertising is legalised lying” as hyperbole but many a time it is this free use of hyperbole in advertising that makes the average consumer hold back from clicking the “skip ad” button or from rushing to finish a chore when they invade the screen.

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Campaign Decoded: The Body Shop urges women to be?torchbearers of change

Women often have to prove more than men when it comes to justifying their hard work. Greek philosopher Heraclitus observed that change is the only constant in life. The campaign by The Body Shop highlights how women are changing the world as they continue to battle stereotypes around them, showing resilience and emerging victorious in their endeavours. In our weekly Campaign Decoded series, industry experts highlight the unseen behind a campaign. Harmeet Singh, VP – marketing, digital and product, The Body Shop Asia- South, talks to BrandWagon Online about the conceptualisation, thoughts and more about the campaign.

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Paramount plans to shrink board to seven directors amid Skydance deal talks

Four board members at Paramount Global will step down amid reports that the entertainment giant controlled by Shari Redstone was discussing a merger with Skydance Media, the company disclosed in its proxy filing on Thursday.

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BrandWagon AdTalk with WOW Skin Science’s Vanda Ferrao

The pandemic has brought about notable shifts across industries, and the case has been no different for marketing. Today, digital marketing has become a crucial aspect in order to acquire new customers and retain existing ones. In our weekly BrandWagon Ad Talk series, industry experts highlight what has changed over the past two years and more importantly, are these changes here to stay. Vanda Ferrao, chief marketing officer, WOW Skin Science, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing campaigns, and more.

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Publicis posts 5.3% revenue growth in Q1, beats expectations

French advertising group Publicis on Thursday reported better-than-expected organic revenue growth in the first quarter, helped by its Epsilon and Publicis Media businesses, cementing its outlier status in an otherwise sluggish sector. The world’s largest advertising group by market value also attributed its quarterly performance to the recent acquisitions of AKA Asia in Singapore and Spinnaker in the United States, and a recent rebound in the tech sector.

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Meta to blur Instagram messages containing nudity in latest move for teen safety

Instagram will test features that blur messages containing nudity to safeguard teens and prevent potential scammers from reaching them, its parent Meta (META.O) said on Thursday as it tries to allay concerns over harmful content on its apps.

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Analysing Zomato’s marketing strategy: a case study of digital success or marketing fail?

Zomato recently made waves with its introduction of ‘Pure Veg Mode’ and the subsequent controversy surrounding its colour-coded delivery service. This case presents a compelling study of whether the company’s actions represent digital success or a marketing failure.

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Progressive content In regional cinema: Is the regional industry ready yet for badass stories?

Regional cinema has long been celebrated for its cultural richness and authenticity. However, there has been a notable shift in recent years towards embracing more progressive and daring narratives. This shift raises the question: Is the regional industry ready for badass stories? In recent years, regional cinema has experienced a profound evolution, veering away from conventional narratives to embrace bold and progressive storytelling.

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How is the fusion of AI and CTV redefining the newsroom of tomorrow

An alternative approach by which AI is redefining the newsroom of tomorrow is by differentiating the news experience for each Viewer The incorporation of AI algorithms in news creation methods can make tasks simpler such as data presentation, content creation, and Fact-check. By leveraging the potential of machine learning and natural language processing, news groups can produce custom-made content for their audiences in real-time, guaranteeing an engaging and tailored news experience.

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