India prepares for the Olympics, A banking trend to watch out for, and more conversations

Welcome to LinkedIn Insider India. I’m Vaishnavi Singh , Lead, Community Management and Editorial, at LinkedIn News India and every two weeks, my team and I bring to you inspiration for your next post, noteworthy news, exclusive data, curated member spotlights and more to set you up for success on LinkedIn and beyond.

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In this section, we’ll be shining the light on how LinkedIn members create inspiring videos to help their professional community learn, grow, and share.

In her latest video , Ritu David breaks down what a truly customer-centric company looks like. Here’s why her approach is effective:

1. Ritu grabs attention with a powerful opening statement, instantly drawing in viewers.

2. She uses relevant visuals and graphics to make it more engaging.

3. Additionally, the inclusion of subtitles enhances the viewer’s experience, particularly for those watching on mute.

Roshan Abbas shares an interesting story about the origin of Fanta and what we can learn from it. Here’s why his video works:

1. His captions provide clear context, which attracts curiosity and encourages one to watch.

2. Abbas lays the groundwork before diving into his key point, thereby ensuring a smooth flow.

3. He concludes with a memorable takeaway, leaving a lasting impression on viewers.

Feeling inspired? By incorporating these elements, you too can create compelling videos that resonate with your audience. So, grab your camera, start creating and don’t forget to use #LIVideoIndia in the post!?

Discover must-read stories and trending topics. Join the conversation by sharing your thoughts on the prompts below and include #LinkedInInsiderIndia for an opportunity to be featured by the LinkedIn Editorial team.

• Smaller cities drive big impact in video commerce

Smaller cities are dominating video commerce, with Tier 2 and 3 locations accounting for 65% of engagement from May 2023 to June 2024, according to Flipkart. Top categories include beauty, fashion, personal care, and home furnishings. And video shopping is particularly popular among women, Gen Z, and millennials. What's fuelling this trend? Share your thoughts here .

• Setting sight on Olympic glory

The Indian contingent is gearing up for the Paris Olympics, which begins in 20 days. Such major events can significantly impact the growth of sports in the country. That said, what factors will fuel progress in sports and how can India build on the Olympic momentum? Share your insights here.

• Indian banks see global surge, but investor interest lags

Financial giants like HDFC, ICICI, and SBI are experiencing an impressive global surge, with their combined market cap ballooning by 32.5% in just a year. However, despite this stellar performance, they still lag behind broader market indexes like Nifty. Analysts remain optimistic, citing India’s projected economic boom and the potential for big wins in the banking sector. Yet, investor participation remains tepid. What will it take to get investors on board in line with this impressive global showing? Share your take here.

Every single one of us is an expert in something and has valuable information and professional experiences to share that others can learn from. In this section, we’re inviting you to lean into this knowledge exchange so that you can connect with like-minded members, learn from each other and discuss a different subject every time.

In each edition, we highlight a valuable tip or insight from our Expert Exchange. The "Comment of the Edition" comes from Nikhil Wad who shared his thoughts on how shifting gender norms in purchasing decisions will impact consumer behaviour and marketing strategies.

Topic: Workplace pressure is on the rise, leading to chronic stress and health problems like cardiovascular disease. This costs employers in the U.S. a staggering $300 billion annually. And in India, 46% of the workforce is affected , costing companies around ?1.1 lakh crore a year.? Clearly, addressing this issue is no longer optional — it’s essential for a healthy and productive workforce.

So, the question is: How can companies support their employees' well-being? Additionally, what steps can individuals take to safeguard their own health in such demanding environments?