India Namkeen
Saurabh More
Senior Research Analyst @ AMA Research & Media | Business Insights, Market Segmentation
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global. Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
India Namkeen is strongly competitive in the India market and consists of various market players. In terms of market share, some of the key players highly dominating the Indian market such as Haldiram, ITC, and others. These market players are focusing on expanding their footprints outside India to gain major market share. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Influencing Trend:
Technology Development in the Food Processing Industry
Market Growth Drivers:
The Emergence of E-Commerce, The Food Retail Segment in India and Rapid Penetration Of B&M Selling Formats
Challenges:
Limited Storage Infrastructure
Restraints:
Fluctuation in Cost of Raw Materials
Opportunities:
Development in the Indian Food Regulatory Ecosystem and Advancement in Packaging for Increased Product Life and Product Differentiation.