India Can Do It! - Innovation-Led Startups' Promotion in Amrit Kaal

India stands at a promising conflux of innovation and a startup era and its truly beginning of a Amrit Kaal which means prosperity, peace and happiness.

India as a country is so rich in culture, resources, people, topography that its diversity is its strength. The country has a long history of important breakthroughs including contributions to mathematics. However, India’s greatest strength is its ability to innovate.

India too faces challenges of being a developing country and the issues of poverty, population and likes keep hovering over but it still continues striving to be best version of itself winning and overpowering all the setbacks. The undying spirit of this country to become bigger and better is the backbone of its economy.

One of the most important recent innovation has been the the UPI system which has been a remarkable game changer in turning into a cashless economy. Where credit card adoption rate has been so low, UPI enables real time, person to merchant transactions, inter-bank peer to peer transactions.

The entrepreneurial landscape in India has undergone a remarkable transformation over the past decade. Once dominated by large corporations and traditional businesses, the country is now seeing a surge in?innovative startups.?The startup culture in India is now thriving, be it in metropolitan cities or smaller towns.

India retains?40th rank out of 132 economies in the Global Innovation Index 2023rankings published by the World Intellectual Property Organization. India has been on a rising trajectory, over the past several years in the Global Innovation Index (GII), from a rank of 81 in 2015 to 40 in 2023.

Innovation led startups are not only beneficial for the investors and owners but they also come with a welcoming change for economy and people in general. As an entrepreneur the strive is always to offer some novelty, create a niche and be a game changer in the field.

We are nearing a golden period and with the onset of Amrit Kaal, innovation led start up is going to see a rise. There is also a need to inculcate this culture at a very young age of making a difference creating unique proposition. Innovation is not limited to certain fields or genre, it is boundary-less. Innovation can happen in every way we are living our life from the time we wake up to when we get to bed. Innovation can happen in gaming, sports, fashion and lot many unexplored sectors. With capability of AI and digital the possibilities are tremendous.

India stands at a promising conflux of innovation and a startup era and its truly beginning of a Amrit Kaal which means prosperity, peace and happiness.

Article Written by

Archita Jasani , COO - OTT (ChanaJor) , Founder - Fashion Brand (StyleByArchita).