Incremental Paid Placement ROI Goes Beyond Partner Recruitment

With content and #influencermarketing continuing to grow at a rapid pace, #marketers have faced challenges in tracking the true effectiveness of paid placements. In fact, 41% of marketers report difficulties in measuring campaign success.

Let’s face it: measuring campaign success is more than just reviewing a basket of relevant partners. It’s actually knowing which individual placements work hardest to drive revenue, and when. This is particularly important as clients work with more #creator content and influencers. And as we approach the heavy promotional period around the holidays, it will be critical to understand how each placement performs on its own merit, not simply borrowing from the lift we see during promotions.

We’ve just introduced our Placement Success Analyzer, a groundbreaking feature in our FUSE product suite.

A placement analysis isn’t new. But what is, is the ability to tie placements to true incrementality. This feature utilizes our proprietary incrementality data to not only deliver detailed insights into key metrics like sales and ROAS, but also allows brands to isolate these metrics from promotional and seasonal periods. After all, if those periods provide a lift in program ROI in any case, how can you have visibility into their true value when those boosts are not in place? That’s what the Placement Success Analyzer can do for your #affiliateprogram.?

This new level of transparency enables more strategic decision-making and negotiating power for #PaidPlacements in order to select influencers and creators that provide strong session starts every day, not just when you’re running a promotion.?

We would be happy to share some of our findings with brands like yours. Just leave a comment and we’ll set up time to review.?Also, check out the Placement Success Analyzer press release here.