Increment Your Donation Amounts.
?Maximizing Your Summer Support Raising with Incremental Donor Options
"Great things are not done by impulse, but by a series of small things brought together."?
- Vincent Van Gogh
Raising support this summer can be tricky, especially when deciding how much to ask from potential donors. Some say not to ask directly, while others suggest asking for more than you think donors can give. A method I find effective is using incremental donor options. This means offering different donation levels like $1,000, $500, $250, and $100 per month, letting donors choose how much they want to contribute.
Here’s how it works: If your goal is to raise $30,000 this summer, you might need eight donors at $1,000 per month, twelve at $500, fifteen at $250, and twenty at $100. Creating a donor tree that shows these levels clarifies how many donors you need at each level. This approach is very effective during support raising meetings.
Potential donors usually want to know two things: what you need and how they can help. By showing a list of donation options, you guide them on where they can contribute. This helps them understand the impact their support will have on your mission.
### Key Benefits of Incremental Donor Options:
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1. Clarity and Structure: Clearly defined donation levels help both you and your potential donors understand the fundraising landscape. It makes your goals seem more attainable and organized.
2. Enhanced Engagement: Donors appreciate having choices. It allows them to contribute at a level they are comfortable with, which can lead to higher overall engagement and satisfaction.
3. Effective Meetings: During support raising meetings, presenting a donor tree with various levels can streamline discussions and make it easier for donors to make decisions on the spot.
4. Transparency: This method promotes transparency by clearly showing how each level of donation contributes to the overall goal. It builds trust and encourages a sense of partnership between you and your donors.
By using the incremental donor options strategy, you simplify the support raising process and create a more engaging and transparent experience for your donors. This approach ensures that you can effectively communicate your needs and show the tangible impact of their contributions, leading to greater success in your fundraising efforts.
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