The incredible and hidden power of ‘So what’

These two words are just incredible. They help you navigate life, personal and professional. Help you get out of your own doubts and fears, make complex and difficult decisions. If you want to understand how this works and want to make life easier, read on.

For starters, my daughter’s name means ‘analytical’ and her name reminds me of the one question she always asked as a kid – ‘Why’. Little did I realize, that this angelic daughter, would be an inspiration and a way to get though life’s complexities. I will also admit that one of my previous managers, who I enjoyed working with, helped me move from ‘Why’ to ‘So what’.

What we will do here is, understand what is ‘So what’, the power of it and some examples thrown in, which you will need to role-play to test the theory of ‘So What’.

PS – this is not exhaustive or end-all, but only an attempt to shape some of the thinking. Its applicable to both the highs and lows in life.

Using the above table now consider some real-life situations and test the ‘So What?’ way

-Annual performance indicates you’ve not done well for the year

-Someone compliments or criticizes you more often than you expect

-Missing out on getting stuff done or keeping up to timelines

-You doubt yourself - be it a job you want to apply or a project you are given to execute

Let me know in the comments, what are some of the other ways we can move ahead in life.

Some case studies that you may find insightful I A blog for the curious I Check us out on LinkedIn I More about us on our website I Reach out to us: [email protected]

#Refreshinglyc2 (Caring and Curious) is an idea that was conceived to help future proof organizations by delivering beyond mandates and delivering ‘business’ value.

From approach to #strategy, #planning, #execution and sustenance, we view a #brand, not as a singular communication entity, but as an ecosystem. This helps us deliver a unified and memorable #brandexperience consistent with #brandpromise - by addressing all the 'touchpoints of a brand', across external and internal stakeholders and audiences.

We work inclusively across the breadth and depth of an #organization and its businesses, #operatingmodel and #stakeholders, #audiences and #customers. This fundamental approach allows us to unravel gaps, redundancies and opportunities and ‘connect the dots’ to develop and execute effective and sustainable #communications and #marketing programs.

Our whole approach is to deliver programs, not just campaigns and creatives, and strategies and plans. We deploy models (Zoom-in, Zoom-out, ADKAR change management and fishbone methodology) and processes to ensure efficiency and effectiveness.

We appreciate the nuances of the corporate world, the creative power of agencies and the strategic thought process of consulting firms. Which is why our ‘program’ focused approach goes beyond just #campaigns and #creatives.

Welcome to the world of #refreshinglyc2.