Increasing User retention by %
Importance of UX.
If someone says you that user experience doesn't matter, share this post link with him. Image 1 is the user retention chart for version1 of MakeStories Vs Image 2 is the user retention chart for version 2.
Version 1 of MakeStories was not much thought of. We kept on building randomly without thinking much about things like the complexity of a feature, it's usability, and much more. We just built the feature as a developer. And believe me, developers should never, never ever in their life think of designing a feature.
When it came to version 2, we spent days brainstorming with the amazing team at Hybreed.co and asked them to design each and every aspect of the feature. The results are in front of you.
We are retaining ~16% at week 5 in MS 2.0 Vs ~2% in MS 1.0
The massive growth of 800% in user retention. So, next time you build a product, pay some attention to user experience
Co-founder @ Hybreed.co, @Infiniti Edu | Driving Growth through UX/UI Design, Web & App Development for HR-Tech, Ed-Tech and Finance Sector Companies | 50+ Projects | 30+ Clients.
4 年Let’s work on delight factor that we discussed the other day & keep watching the trend. I feel, instead of only focusing on only Signups, this is a more meaningful metric that a startups should be paying attention to in order to determine the success of the app/product/service. Let’s try to increase it more by removing some more frictions from the user experience! #onwardsandupwards