Increasing My SSI Score and Building a Personal Brand

At the beginning of my personal selling class, I can admit that I knew little about LinkedIn and how to post. You can see that through my SSI, or Social Selling Index Score, which was only 17 out of 100. The SSI scores how efficiently an individual uses LinkedIn through establishing a personal brand and growing your network. Here are a list of steps I took to grow my SSI score by a 141% increase.

1. Engage in posts on your feed by liking and commenting.
2. Connect with people in your community and send a message explaining who are and that you are looking forward to following them on their journey.
3. Create content. Share something you are proud of, provide a story, and include a photo relevant to the topic.
4. Populate your profile. Add a professionally looking photo, include a bio and title, add any experience you have, and include featured content such as a resume.
5. Stay active. Log into LinkedIn at least every few days, even if you do not have anything to share.

I hope this helps anyone starting out on LinkedIn or has a goal of increasing their SSI score! Through these steps I was able to increase my SSI score from 17 to 41, and obtain the top 12% of the industry.