Increasing awareness, by the numbers
Jim Nussle
Chief Executive Officer, AMERICA’S CREDIT UNIONS. Our mission is to advocate for and advance an environment where credit unions thrive.
Credit Union Awareness made some key updates in 2022 to reflect its evolution. They started with the idea of making more consumers aware of credit unions, then moved to increasing consumers’ consideration of credit unions.
This year Credit Union Awareness focused on converting YourMoneyFurther.com visitors into credit union members. A large part of that strategy involved increasing organic search traffic―that is, traffic that comes without paid advertisements directing people to the site.
Organic search traffic is up 18% in 2022 compared to 2021, and the site now ranks in the top five Google results for “credit union finder” and the top 10 for “credit union.”
This translates to some impressive numbers:?
This is possible thanks to League, credit union, and system partner dedication to ensuring consumers experience the credit union difference.?
Webinar approaches financial well-being holistically
I suggest taking some time to view the recording of last week’s Filene Research Institute webinar about the practical applications of financial well-being. National Credit Union Foundation Executive Director Gigi Hyland was part of the discussion about the importance of using a holistic approach to improve the financial well-being of our members, communities, and employees. Filene also has other resources and research available on the real-world implications of changing financial lives for the better.
Ukrainian Credit Union Displacement Fund assists farmers
The Ukrainian Credit Union Displacement Fund provided $100,000 in targeted aid this week to farmers facing increasing food insecurity due to the ongoing invasion. The funds will assist up to 585 farmers with 10% of their principal payments on their agricultural loans. This is the second disbursement from the fund―the first $50,000 provided humanitarian assistance to refugees. The fund has raised nearly $1.7 million to date, and the Worldwide Foundation for Credit Unions continues to monitor its impact and look for additional assistance opportunities.
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MWCUA, NCWCUA complete merger
Congratulations to the Mountain West Credit Union Association and Northwest Credit Union Association for officially completing their merger June 30. The new Association represents credit unions in Arizona, Colorado, Idaho, Oregon, Washington, and Wyoming. I look forward to learning its new name next week.
MnCUN’s Cummins announces retirement
A heartfelt congratulations to Minnesota Credit Union Network President/CEO Mark Cummins, who announced this week he will retire in April 2023. Mark has been a tremendous leader in Minnesota—and throughout the entire movement—during his time at the League. He has served in many key industry leadership roles, including chair of the American Association of Credit Union Leagues (AACUL) Board, CUNA Board of Directors’ Executive Committee, and CUNA’s National Advocacy Committee. We wish Mark and his family the very best. ??
CFPB issues debt collection fees advisory opinion
The Consumer Financial Protection Bureau issued an advisory opinion this week prohibiting several debt collection practices and fees under the Fair Debt Collection Practices Act. CUNA joined other organizations in filing an amicus brief in the Ninth Circuit Court of Appeals in February, as we believe the bureau’s strict interpretation of “permitted by law” under the FDCPA will ultimately harm consumers.
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I hope everyone has a safe and enjoyable 4th of July weekend!