While most brands now accept that they need to have a social media presence. And many still struggle to know how to maximize social platforms for awareness and promotions.
In past, everyone would advertise their business by putting together offers, then placing them as ads in magazines, and newspapers, printing their own flyers, etc...
But, social media doesn't work like that. The key term is social becoming a part of a broader conversation as opposed to interruptive messaging and quick-hit promos.
Here are 10 ways to increase your social media reach and engagement
- Post-high-quality content - Focus on your content to be practical, shareable, and original
- Tailor your content to the social media platforms - Each channel is different, and your posts should reflect that. Best serve interests by modifying the content to the specific audience for each platform.
- Go live and connect with video - Your followers want to hear from you on the latest product updates, newsworthy announcements, and more. Use live video to create a unique sense of community to reel in higher engagement rates.
- Consistently reach out to new people and industry influencers - People are open to communicating, so don't be afraid to reach out to new followers, influencers and colleagues. Growth doesn't come from stagnation.
- Join the relevant conversation - Stumbled across a hot industry discussion? Comment, react, and share posts found on your timeline or in your industry groups. you never know you may reach...
- Politely ask for feedback and reviews- Receiving Facebook and Google reviews from satisfied clients and friendly colleagues is an easy way to build rapport and excitement for your business. All you have to do is ask.
- Create a strategic posting schedule- If you can know when your audience is most engaged online, you'll find more engagement with your posts. Experiments and test different post times for each platform.
- Define your brand and style - Be consistent in your grammar, punctuation, voice, and tone throughout your profiles. Otherwise, you will come off as sloppy to your audience.
- Get Visual - Videos and images are essential in social media. Image and video-based content performs highly and boosts engagement rates.
- Reward your followers - Create a contest, giveaways, or share free premium content with your audience for effortless engagements.
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