Increase Your Practice Revenue By Adapting Your Marketing

As a doctor, if you have been marketing for a decent amount of time, you may have worked with multiple marketing partners. Over time, some things will change and other things won't. What seems to work best is when doctors and their marketing partners adapt to how the consumers look for information and buy.

3 Things to Consider About How Consumers Shop Online

Consumers typically go online primarily looking for 3 things to determine which provider that they will use for any specific procedure: Proximity, Price and Expertise.

Proximity

You can't determine WHERE people will be when they decide to look for you, so picking a location that is easily accessible by multiple major roads helps give you the best chance to you address proximity. Also, doing market research on income and other factors can also help where you should build your practice.

Price

What you are able to charge is relative to the VALUE that you offer, but at some point, you can overprice yourself out of the market if you aren' careful. Be sure to know what your competitors are charging.

Don't be afraid to put pricing information on your website. About 1 out 4 searches in elective healthcare is related to price. When done correctly, adding this information on your website can help improve your organic rankings and conversions.

Also, your lead volume for any specific procedure can help determine what you are able charge. If you have more leads coming in than the volume that you can handle, then over time, you can raise your price.

Expertise

Where you went to school or how many times that you have performed a procedure may be relative to your expertise. Consumers looking for cosmetic procedures will primarily "size you up" against their competitors using 2 key factors: Galleries and Reviews.

Your before-and-after gallery cases speak volumes of your capabilities. If consumers can see patients like them (age, gender, ethnicity) or better understand a case (procedure information, conditions treated, techniques used, etc), then the better they can decide if YOU are the doctor that they want to meet.

• About 70% of consumers won't even contact a cosmetic practice that doesn't display their galleries.
• According to Modern Aesthetics, "On RealSelf, for example, Before & After galleries get viewed more often than any other type of content—42 million doctor-uploaded photos were viewed in the past year. Consumer uploaded photos were viewed 240 million times."

There is nothing wrong with putting your photos on Realself, but if I had to pick how I was going to use my time... my website or a 3rd party website, I'd be focused on my own FIRST.

>> Learn about gallery software that makes it easy to upload your photos online. Tell a story about each case and tag reviews by common search terms to increase your rankings on Google.

Your online reviews speak volumes about your success rate. The more positive reviews you have by multiple 3rd party review sites will help consumers build trust with you. If you can link your reviews into your procedure pages, you'll watch your website engagements and lead volume increase.

• Over 75% of consumers will read reviews before booking a procedure
• According to Review Trackers, Google is the review site of choice. 63.6 percent of consumers say they are likely to check online reviews on Google before visiting a business — more than any other review site.

>> Learn about review software that makes it easy to upload your photos online. Pull in reviews from over 20 popular review sites, like Google, Yelp, Realself, Healthgrades, RateMDs and more.

To summarize, adapting your marketing efforts to HOW consumers shop online, can greatly improve your lead volume and your revenue. If you are looking to improve your marketing results, learn more about What's Included with DoctorLogic, the most advanced marketing platform built specifically for healthcare. For information, let's talk!

To your success!

John Vakidis

Do you have questions about marketing your practice more effectively online? If so, shoot me an email to [email protected] or call me at 469-458-7126.