Increase Your Impact and Income with Group Coaching: 7 Benefits You Can't Ignore
Jason Van Orden
Scale Your Impact and Income w/o Sacrificing Your Sanity ?? Business Growth Strategist for Coaches ?? Scalable Genius Method? ??? Podcaster ?? Co-Founder GEM Networking Community
Coaches and consultants! Are you looking for a way to scale your income and impact without charging more or working harder??
Every coach or consultant reaches that point when they realize they are up against a wall or will hit a wall in the near future.?
As long as you are selling time for money to individual clients, you will face a limitation on the impact and income you can generate.
This is why I am passionate about helping coaches and consultants like you package and sell their unique genius through scalable offers such as group coaching rather than only offering one-to-one engagements.?
Let’s look at seven reasons why group coaching will amplify your impact and income (and why you are losing money until you add it to your business model).?
?? 1) Scale Your Income
Group coaching allows you to work with more people with less of your time and energy. Even though you charge less for group coaching, you make more money for each hour of client work.?
Let’s look at an example from one of my clients.?
She charges 9k to work with a client one-to-one over three months. That’s 13 weeks. She spends about 2 hours per week on each client.?
With a bit of math, we see that she earns…
9000/13/2 = $346 an hour?
Her group program allows her to work with ten people over three months. She charges $3000 for the group program. She spends about four hours a week working on her group program.
In this scenario, she makes?
3000*10/13/4 = $577 an hour?
She increased her per-hour rate for client work by 60% from $346 to $577 an hour.
By charging less and working fewer hours with clients, she makes more money.?
?? 2) Amplify Your Impact
Group coaching allows you to work with more clients with less time and energy, increasing the number of people you impact over your career.
?? 3) Deliver Better Results More Consistently
Group coaching delivers better and more consistent client results by fostering peer learning and accountability, providing multiple perspectives, creating a sense of community, and offering a more dynamic and engaging learning experience.
An analysis of 17 studies published in the Journal of Occupational and Organizational Psychology found that group coaching was more effective than individual coaching for improving job performance. The analysis found that group coaching led to greater improvements in knowledge, skills, and attitudes than individual coaching.
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?4) Deliver Greater Value with Less Time and Effort
With group coaching, your clients pay less to get similar results.?That alone increases the value they receive for their investment. In addition, group coaching provides community, better accountability, and a more engaging learning environment. Gaining increased value for less money is a compelling offer for your prospects. ?
?? 5) Convert Price-Sensitive Prospects
The cost savings of group coaching can be a significant selling point for coaches, particularly in markets where price sensitivity is high.?
Group coaching provides a more affordable option for clients who may not be able to afford one-to-one coaching, allowing coaches to serve a wider range of clients.
This is especially compelling in today’s economic climate, where your prospects are being careful with what they spend.?
?? 6) Eradicate Burnout
Group coaching can lead to less burnout for the coach by reducing their workload and allowing them to serve multiple clients simultaneously. This can help coaches avoid the physical and emotional strain of one-to-one coaching, enabling them to sustain their energy and motivation over time.
?? 7) Retain Clients Longer
Group coaching helps coaches retain clients for longer by providing a supportive and empowering environment for growth.
Clients participating in a group coaching program are more likely to stay engaged and motivated, leading to longer-term coaching relationships. The sense of community and accountability fostered by group coaching can also enhance client satisfaction, leading to higher retention rates.
When you add a belonging and community to your offers, your clients will stick around longer and pay you more to maintain their connection with the people you bring together.
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Each month that goes by without offering a group program leads to a loss of income and impact for you.?
Which of the benefits above appeals to you most? Have you considered adding group coaching to your offers? If not, what has held you back? Let’s discuss in the comments below.
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P.S.
I’m looking to work with five more specific people to start working with in April who want to design, launch, and fill a group coaching program in the next 90 days to generate 5k or more in new revenue, then turn it into an ongoing income stream, even if you are starting from scratch.?
I am looking for coaches or consultants who are:
If that’s you, comment below or send me DM and connection request so we can book a chat to discuss your goals and challenges and how best to reach your next level of income and impact.
I’ll be choosing people for this group over the next two weeks.
Emotional #wellness: I help #overworked executives rid of emotional baggage caused by unwanted emotions such as #stress, #anxiety, #insomnia, #trauma, #grief, #emotionaleating, etc.
1 年Providing group service is indeed a wonderful way to expand business.
Neuroscience-Based Events for ADHD Entrepreneurs | Founder @ Grow Disrupt | Marketing That Works Trainer | Keynote Speaker | Violinist
1 年On point!! I'd love to see an article on the top five-seven reasons coaches THINK they can't start a group coaching program, and one or two tips on what to do to resolve them, since that seems to be the hang up for so many people! But this was good stuff! Thank you for sharing!
Delivering Uniquely Crafted, World-Class Brands | WOW-FACTOR Brand Creator | Revitalizer of Business | Branding Expert | Visionary | Magic Maker
1 年This is so awesome Jason Van Orden!! I'm still in the daydreaming phase of group classes.... this is very compelling. ??
Elevated Communication = Elevated Profits.
1 年You had me at the image, Jason! But your breakdown of the facts and numbers proves your point even more so.
Growing Authenticity, Careers, Impact, and Freedom ?? Executive Coach ?? Team Performance Training ?? Ex Apple
1 年Great article, Jason! I completely agree with the benefits of group coaching. It not only helps individuals achieve their goals but also fosters a sense of community and support among the participants.