Increase your cold-email response rate with AI

Hello there!

Did you know that a staggering 91.5% of cold-emails go unanswered?

It's not surprising considering the various factors behind this lack of response - irrelevance, insufficient context, and being too generic, to name just a few.

However, fear not! We're here to help you turn the tides with four rules that will ensure your emails get the attention they deserve :

• Be crystal clear and precise in expressing your request.
• Capture their curiosity right from the subject line to entice them to respond.
• Adopt a positive tone that radiates warmth and enthusiasm.
• Keep your email concise, hitting all the important points without overwhelming the reader.

Now, you might be thinking, "That's all fine, but how can I possibly scale this process?" Customizing each email for different individuals seems impossible with our busy schedules.

Enter the extraordinary power of AI. By leveraging AI, you can tailor your cold-emails based on each prospect's specific pain points and position yourself as the perfect solution. Gone are the days of manually personalizing each email - AI can do it for you!

In the following sections, we will explore how to effectively harness the potential of AI and, most importantly, the promising results that await those who use it wisely.

AI, an incredibly powerful tool

You may have come across something like this before: "ChatGPT will soon replace us in the open space." Well, it's not completely false...

But hold on, don't run away just yet!

AI is becoming more and more integrated, especially in the business world. However, it's important to note that it's not about replacing salespeople.

AI primarily serves to automate time-consuming tasks that don't add much value, like note-taking or filling in CRM data.

So if you have any concerns about this topic, we assure you that they will disappear once you read this newsletter.

AI, the key to having more time for selling

Here's the thing: 3/4 of a salesperson's time is spent on administrative, manual, and time-consuming tasks.

That's where artificial intelligence comes into play. The AI tools that have emerged in recent years have the potential to free salespeople from many tedious tasks and even double or triple their sales productivity.

But here's the crucial part: using AI effectively. And that's exactly what we're going to explore today: how to optimize the drafting of your cold emails using AI?

From the worst to the best cold email

As we mentioned earlier, AI won't replace you. Do you still have doubts?

We put it to the test at Modjo by asking Chat GPT to write THE cold email.

Prompt:

"Write a cold email that will get a high response rate."        

Spoiler alert: the result was the worst cold email you've ever seen. ??

Why? It lacked context and personalization...

So, let's try again:

Prompt

"Write the best cold email that will have a high response rate."        

Unfortunately, it didn't improve much.

Today, the biggest challenge is that many people see Chat GPT as a genius who can solve all problems.

AI: enhancing your abilities

It's crucial to understand that AI should be used as an enhancer of what you've already achieved.

If you provide high-quality inputs to AI, you'll get exceptional outputs.

The true power of AI is unleashed when you provide relevant and well-structured information. It can speed up the writing process, offer suggestions for improvement, and personalize the content to fit your needs.

In simpler terms, AI is not a magical solution that handles every step of writing cold emails. It's a powerful tool, but its effectiveness relies on the quality of your inputs. You should always be in control and collaborate with AI rather than replacing it.

How to Get the Most Out of AI Assistance?

However, utilizing it intelligently goes beyond being good—it's absolutely essential!

To ensure a productive and friendly experience with AI, whether you're engaging with ChatGPT or Merlin (our trusty companion), here are some tips to follow:

1. Be clear and specific: State your needs in a clear and precise manner. The more specific you are, the better the AI can provide a relevant response.
2. Provide context: Give the AI all the necessary information to understand your task. This includes details about yourself, your company, your value proposition, your target audience, desired response length, and any specific criteria to consider.
3. Use appropriate language: Keep in mind that AI models like ChatGPT may not possess deep knowledge of every domain or industry. If you work in a specialized field or use specific terminology, make sure to include it in your prompts. If the AI struggles to adapt, you can clarify that jargon or vague terms should be avoided, and then adjust the generated text to fit your needs.
4. Stay concise: Keep your queries direct and brief for better comprehension. Lengthy requests can sometimes lead to confusion.
5. Provide examples: Providing examples of the text you're looking for can greatly assist the AI in understanding your requirements. You can share specific content, like a "LinkedIn article under 300 words," or provide key information for a text template, such as "Create an article under 1,500 words based on the following details..."
6. Play a role: Ask the AI to empathize with your target persona or imagine yourself in their shoes. This can help generate responses that better align with your audience's perspective, including potential objections or questions that may arise during conversations or demonstrations.
7. Test, adjust, and save: Feel free to experiment and modify your prompts as needed to achieve better results. Your creativity is the only limit, so don't hesitate to explore different approaches.

By following these friendly guidelines, you'll be able to maximize the effectiveness of AI assistance and achieve even better outcomes in your interactions. Happy collaborating!

Examples of ChatGPT prompts to maximize responses to your cold emails.

Take a look below for two prompts that you can use to enhance the effectiveness of your email campaigns.

First Example

Prompt

I need to write a cold email to <potential client's name or role> from <company>. I am <your profession>, specializing in <your specialization>. I would like to offer my services in the field of <specific services>. I believe I can help the company <details on how you can help the company>.        

I wish to <desired action (e.g., schedule a call)>. Help me write a personalized and engaging email that gets straight to the point, follows the 2:1 rule (talks about the potential client twice as much as about myself), includes a strong call to action, does not undermine my value (i.e., avoids expressions like "sorry to bother you" or "I don't want to take up too much of your time"), focuses on ONE key benefit of working with me, and finally, contains a maximum of 100 words.        

Smash.

Second example : No need to reinvent the wheel.

Instead of mindlessly copying and pasting emails that seem excellent to you, take a moment to learn from them.

Even better, draw inspiration from the top-performing emails that have received the most responses.

We've all come across or received a cold email that has left a lasting impression, one that we saved, knowing that the sender truly had a knack for effective communication.

Of course, it's easier said than done.

The key here is personalization. However, addressing 50 different needs in a single day is no small feat.

But do keep in mind, if you start with good inputs, the output will be exceptional. Are you still with me?

Use THIS email as a guide to replicate the language, style, and tone, and you'll see your emails improve significantly.

Prompt:

Analyze the text below in terms of style, length, and tone used. Use NLP (Natural Language Processing) to analyze this email: Hello {{first_name}}, I noticed that you are from Munich, while I am from Paris. What a great match on Wednesday, congratulations on that victory, we couldn't do anything... 3-0, that's what you can score against your competitors using Modjo. Cohesion + collaboration = performance. This applies not only to football but also to your sales team. What do you think about it?"        

Prompt

Remember this as we will be creating other emails later on.        

The AI will not remember anything unless specified!

Prompt

Now let's find out who we are addressing. Here are the five priorities that <prospect's role> considers important. <List the priorities>. Write an email to <prospect's role> focusing on <the priorities> while following the following rules <copy and paste the style, length, and tone rules>.        

This V1 will be the starting point for creating your next cold email campaign.

And to take it a step further, you can inquire:

Prompt:

Take a moment to evaluate this email as <prospect's role>. Would you personally respond to this email? If not, what might be the reason?        

So, get ready to replicate and elevate, my friends!

Guess what? A section of this newsletter has been created entirely by ChatGPT. Can you figure out which one? ??

?? SaaStock 2023: we'll be there! ??

Come and meet the Modjo team on October 17 & 18, 2023!

See you next week for a new nugget by?Modjo.

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