Increase Value Exponentially with a Guaranteed Offer

One of the most powerful tools in my consulting toolbox is the guaranteed offer. When my clients embrace the power of guaranteed offers, they find their sales and margins quickly soar to new heights.

In today's competitive business environment, a guaranteed offer is one of the most reliable ways to communicate premium value and boost your margins. This strategy involves telling your clients that you will deliver the very best product or service without the usual hassles or their money back in exchange for a 30 percent premium. You also offer them a quote without the guarantee and without the 30 percent premium. The client then chooses which option makes the most sense for their needs.

At first glance, this offer may seem like just another way to increase margins, but it's more powerful than that. Whether the guaranteed option is accepted or not, it delivers a powerful message to your prospects about your confidence and the quality of your service. The guaranteed offer increases the value of your company, product, or services exponentially.

Understanding the Guaranteed Offer

A guaranteed offer essentially means that you commit to providing a product or service that meets or exceeds the client's expectations or you refund their money. You identify common ways your competitors fail - missed deadlines, uneven results, lackluster service, etc. - and offer ways to eliminate those pain points. Clients can choose to accept or decline the guarantee, but the mere existence of this option is a surefire way to boost your reputation.

That's because the true power of a guaranteed offer lies not in the offer itself but in the underlying message of excellence. It signals to potential clients that you are confident in your abilities and willing to back up your promises with tangible assurances. This kind of surprising confidence can be a compelling factor in their decision-making process, even if they don't opt for the guaranteed offer.

Who Chooses the Guarantee?

When a client opts for the guaranteed offer, it reveals several important characteristics about them. First, they are not highly price-sensitive. They value quality and timely completion over cost savings. These clients understand the importance of getting things done right and on schedule, and they are willing to pay a premium for this assurance.

Typically, these clients are good customers who appreciate the value of your expertise. They prefer to delegate tasks to professionals rather than handle them personally. They seek to avoid headaches and complications. Not only are they ideal candidates for your guaranteed offer, but they are also more likely to convert into recurring business.

A common scenario where the guaranteed offer becomes attractive is when there are significant time pressures. For example, a developer constructing a commercial building might need landscaping completed by a specific deadline to obtain a certificate of occupancy. When time is of the essence, the guarantee of timely completion is invaluable, justifying the premium cost.

The Multifaceted Impact of a Money-Back Guarantee

Imagine talking to a contractor who offers a money-back guarantee if they fail to meet their commitments. You will immediately recognize that such guarantees are rare in the industry, making the offer stand out. Even when the contractor tells you there is a 30 percent premium for this guarantee, you are impressed.

Rather than doubting the contractor's competence, you are likely to think they must be really good. That's why they're so confident in their processes and team. You might think, "This contractor must be very reliable to offer such a guarantee. He's not worried about going over budget or missing deadlines, so he's definitely better at this than the other companies I talked with."

Offering a money-back guarantee communicates that your company is willing to put its money where its mouth is. It suggests that you are committed to eliminating pain points that competitors either overlook or ignore. The guarantee approach not only impresses customers but also fosters trust and credibility with potential clients.

The Strategic Advantage

When businesses implement bold guarantees, they position themselves as more competent, experienced, and customer-focused. This perception can be a game-changer. Clients are more likely to view companies with such guarantees as industry leaders, setting them apart from competitors who don't offer similar assurances.

For any business daring enough to make such guarantees, the rewards can be substantial. Clients see these companies as reliable partners who are confident in their ability to deliver exceptional results. This trust can lead to increased business, higher margins, and a stronger market position.

Exploring the Potential

A guaranteed offer is more than just a marketing tool; it's a statement of confidence and commitment to quality. By providing this option, you communicate to your clients that you are a cut above the rest, willing to back up your promises with tangible assurances. Whether your clients choose to take the guarantee or not, the mere offer itself can significantly enhance your reputation, attract high-quality clients, and boost your margins.

I have coached thousands of companies worldwide to improve business strategies, attract new customers, increase margins, and drive revenue. Are you ready to turbocharge your business with innovative strategies like guaranteed offers? Contact me, and let's start a conversation about how we can elevate your company to the next level.

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