Increase Time to Conversation

This year, more dealers have come to realize that their outbound calling efforts have been hampered by the lack of branding. Dealers can now have their dealership name appear on a customer’s cell phone when they make an outbound call using Trusted Call Solutions (TCS). ?

The best news is that when customers recognize who is calling, answer rates increase.

Trusted Call Solutions has two critical features which increase the connection rates for outbound calls. The first is Caller Name Optimization (CNO) which registers each outbound phone line with the dealer’s registered business name. This registration is syndicated across all major phone carriers so that calls are not associated with telemarketing agencies or spam campaigns.

CNO also monitors the calling patterns of all outbound lines. If a phone carrier marks a line as spam or telemarketer, the CNO service mediates and restores the line without any intervention by the dealership. If a line continually gets flagged, the dealership will be contacted to see why their outbound calls are falling outside of normal business patterns.

CNO keeps your outbound lines from being tagged as spam or telemarketer

The second element of TCS is the display of the dealership name on consumer cell phones. This feature is called Branded Call Display (BCD) and dealers can mark sales and service lines differently to accelerate contact rates.

When dealership leaders consider the impact of higher contact rates across sales and service, the ROI is clear. This is especially true with service calls because when a vehicle is in a service bay and a repair needs approval, time to connection impacts the profitability of the service department.

Trusted Call Solutions is helping dealers in challenging economic times. By increasing phone answer rates, sales and service professionals have more chances to generate revenue. This is about how consumers shop online for vehicles. Many consumers will submit leads to multiple dealers as they visit online marketplaces or OEM websites.

If your sales team is efficient, they will call the consumer back within 3 minutes of receiving their information. However, if the call appears on their phone with just your number and the city associated with the number, only 10% of consumers will pick up the call. When you have your dealership name on their phone, the connection rates significantly increase.

Being the first dealer to connect and converse with an in-market shopper gives dealers a competitive edge.

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Get started with Trusted Call Solutions by completing our service interest form . The form will need two pieces of information to create an accurate quote.?How many outbound lines do you use at the dealership(s), and how many outbound calls do you make a month (total)?

With these two pieces of information, we can prepare a quote. If you approve the proposal, we can activate your service in just 10 business days.

New Retail Sales Strategies at MRC

The Modern Retail Conference (MRC) will be held once again in Palm Beach, Florida at The Eau Hotel and Spa on Nov 17-19th. I encourage dealership leaders to attend and learn about the latest advances in retailing which can impact your dealership's success in 2025. The team at TransUnion will be present at the show so if you have any questions regarding Trusted Call Solutions, you can ask them at the show and talk to their customers.

Tickets are only available for dealers and OEM leaders and can be purchased here: https://modernretailingconference.com/