Increase School Enrollment: Segment Campaigns for Parents & Students
Welcome to?School'OClock?- Your weekly dose of practical strategies and tips for School Marketing & Admission efforts!
As a school marketing person, you often struggle with increasing your school's enrollment rates, and one effective approach to overcome this challenge is to segment parents and students.
By dividing them into specific groups, you can create targeted campaigns that cater to each group's unique needs and interests. This helps to ensure that the messaging resonates with the audience and improves the chances of a successful enrollment campaign.
If you want to attract 'Parents' to your school, consider highlighting your academic programs and extracurricular activities while placing a strong emphasis on safety and security. Be sure to outline any financial aid or payment plans available to help make the school look more affordable. Lastly, emphasize the school's sense of community and relationships to create a welcoming environment for each student.
To aid 'Students' in their educational and career pursuits, you can prioritize a few key areas. These include highlighting the various clubs, activities, and services available to students. You can also discuss the support systems and resources that are in place to ensure each student has a successful learning experience. By doing so, you can help students achieve their goals and feel supported throughout their academic journey.
Also, it is important to understand the unique needs of students at each stage of the enrollment process and tailor outreach efforts to meet those needs. Here are some ways you can effectively segment by phase in the enrollment journey:
> Awareness phase: During the awareness phase, you should focus on building brand awareness and generating interest among potential students. This might involve creating targeted social media campaigns, hosting virtual open houses, or partnering with local organizations to reach a wider audience.
领英推荐
> Consideration phase: Once potential students have expressed interest in a school, it's important to provide them with the information they need to make an informed decision. This might include hosting webinars, providing detailed program information, and offering virtual campus tours.
> Application phase: During the application phase, you should focus on simplifying the application process and providing support to applicants. This might involve creating a user-friendly online application portal, providing application fee waivers for students in need, and offering application workshops to help students navigate the process.
> Enrollment phase: Finally, during the enrollment phase, you should focus on providing support to admitted students as they make their final decision. This might involve creating a welcome packet, connecting admitted students with current students or alumni, and providing resources to help with the transition to campus life.
By segmenting enrollment journeys by phase, you can more effectively meet the needs of students at each stage of the process, ultimately leading to higher enrollment and retention rates.
Check out the previous editions here