With many events on the calendar for this year, including an extra bank holiday, it’s important for retail spaces to make the most of the increased opportunities. The retail sector sees a boost in revenue of 15% per day for a bank holiday, while the hospitality sector is typically seeing gains of 20%!
So how do you get those enjoying their bank holiday into your business? We’ve put together a few ideas.
- To see the likes of 20% increases you need to do more than usual to encourage passers by into your shop. The best ways to do this are window displays that stop potential customers in their tracks. It needn’t be a Selfridges Christmas display, but think outside the box to make your shop stand out. If you’re a service based business and don’t have much space to display products consider partnering with an artist and decorating your window with glass paint. If creating a window display isn’t possible consider a pavement sign to capture interest. You can monitor peel off rates with sensors that will tell you how successful you are in converting passers by to customers and what works best.
- Email marketing is an essential part of business, so make use of it. Updating your existing customers with fantastic discounts on your bestselling items is a good way to encourage them back into your store. Creating urgency is vital to this, so ensure you have the resources to provide the deals and offers in store, and create a brilliant customer experience.
- Ensure your google account is up to date. Ahead of busy weekends ensure that your business has the most up to date information on Google My Business. Use the product features to help you rank higher on search results and beat your competition. Don’t lose out on customers because they can’t contact you or find you. Update the opening & closing details too! Don’t forget to include the accessibility of your business on google, to share with customers who have specific accessibility needs.
- 83% of shoppers consider fast moving queues an essential part of a positive customer experience. Customers are quick to grow impatient and not providing enough staff to man the checkouts is detrimental to business.?How do you know how many staff members to put on? Using till data will only do so much, as you can’t monitor the number of people in your venue over the number of paying customers. Using occupancy monitoring sensors businesses identify peak times, and can evaluate the conversion rate of shoppers. Adjusting staff rotas to reflect peak times means that staff also don’t feel overwhelmed and can deliver better customer service.?
- As the seasons change, so do the numbers of shoppers out and about. Businesses can’t predict exactly how many visitors they will get per day, however using occupancy monitoring systems companies can create an integral data resource that makes recommendations for future public holidays/bank holidays/days of interest.?By creating a personalised data set for your business, companies can measure frequency and volume of footfall at different times of day in order to more effectively plan & position related resources.
If you’d like to know more about R-Com Footfall Counting visit our website for product specifications and real life case studies.
