Increase Pipeline & Close Rates with Interactive Product Demos
There is a misalignment between how buyers want to buy and how the B2B sales processes are set-up.
G2 last year reported that 90% of the buyer's journey happen's before a buyer talks to a sales person.
But many B2B buyers have to sit through multiple sales conversation before they can get a demo or try a product.
It's my opinion that those who provide impact the fastest (time to value ratio) will get the most customers at the most efficient cost.
That's why my recent conversation with Natalie Marcotullio is so important.
Natalie came on the show to chat through all things interactive product demo experiences and how they can substantially improve your buyer's experience; leading to increased pipeline and higher win rates.
We covered:
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Final thought: in this world where you probably have more competitors than you'd like, every channel is saturated, and now AI, you got to be looking and testing new ways to improve the customer's experience to just maintain history results, let alone improve them & grow. As a side note, that's what this show is all about!
?? Other cool things I found this week ??
Tool of the week: I'm using SummarAIze to repurpose the transcription of this show. Very cool AI tool that actually provides a lot of value (unlike many that are out there)
John Bonini shared some simple strategies for how to create content collaboratively with your prospects to build relationships & more
Sam Jacobs shared some crazy statistics on the diminishing returns of outbound in the last 10 years and his thoughts on what to do about it
Justin Rowe has an interesting take on Linkedin ad killers, i.e. Ad Frequency
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See you all next week!
Taylor