Increase Engagements, Interactions and Conversions with Google Optimize – A tool to discover the most engaging customer experiences

Google Optimize helps to test different variants of web pages and analyse their performance against an objective we specified. It monitors the performance of your experiment and tells you which variant is really work for your business & user. Google Optimize offers a diverse range of experiment types designed to suit the needs of your business.

Experiment types

Google Optimize offers several types of experiments designed the outfit most users.

A/B tests - A randomized experiment using two or more variant of the same web page. Let assume two pages A and B. Variant A is the Standard Page. Variants B is another version of standard page with little modifications.

Redirect tests - Type of A/B test that allows you to test separate web pages against each other.

Multivariate tests - Tests variants of two or more elements simultaneously to see which combination creates the best outcome. MVT identifies the most effective variant of each element as well as analyzing the interactions between those elements.

5 Simple Steps to get started

• Manage accounts and users
• Link to Google Analytics
• Install Optimize snippet
• Create an experiment
• Start an experiment

How Optimize Can Help Your Business Grow

Google Optimize offers small business and enterprise solutions to help you test and deliver optimal site experiences to your customers.By running experiments in Optimize, We can test new website designs, layouts and content with a subset of your visitors. Which helps to increase your user engagement and conversions.So Supercharge your website testing with your Analytics metrics.