Increase Engagement With These 5 Facebook Marketing Strategies
Rebekah Radice
Helping Women Scale, Break Barriers & Build Their Million Dollar Future | Entrepreneur | Business Consultant | CMO
About to abandon Facebook marketing?
Given up hope of ever reaching your target audience?
I know how you feel!
Capturing the attention of your audience is increasingly difficult -- whether because of Facebook's latest algorithm changes or the constant uptick of shared content in the news feed.
Not long ago, writing a Facebook post and asking for a LIKE, share or comment was all it took to maintain an active business page.
Today it takes far more than that. To capture fan attention, you have to get creative.
The good news? It's not that hard!!!
You can beat Facebook’s algorithm changes and position your page for optimum exposure.
Below are 5 ways to dazzle and delight your fans -- and keep them engaged and coming back for more!
5 Facebook Marketing Tips That Will Increase Engagement
1. Ask Thought-Provoking Questions
To gain audience attention and get them interacting with your page, you need to give people something to talk about.
While your goal is to provide an entertaining space, it’s also to make your audience think and want to respond.
Ask your audience questions about current events or important changes within your industry.
This creates a more intimate relationship between you and your audience. It also offers valuable insight into what matters most to your fans.
As Robert Half, founder, and president of Robert Half International, once said:
Asking the right questions takes as much skill as giving the right answers.
And if you need help brainstorming ideas for good questions, try the "Questions" category in Post Planner's awesome Status Ideas Engine.
2. Post Timely Content
There are 3 reasons to stay on top of current events in your industry and then share that information on a consistent basis.
1. Sharing a hot news story capitalizes on the conversations happening right now in your field or niche
And just like a water cooler, Facebook acts as a virtual way for your fans to discuss their thoughts with others.
This translates into relevance -- and a relevant Facebook page is more likely to show up organically in the news feed.
2. Sharing trending or hot topics, lets you add context around the content
Adding your thoughts around a particular topic is a great way to establish expertise.
Here’s an example of using timely content in an effective way. The folks at National Geographic share mind-blowing Live videos from some of the most amazing locations around the world.
The images provide an intimate look at the life on the front lines of National Geographic, putting fans in the middle of the action.
And lastly:
3. When you post timely content your fans find interesting, they’re more inclined to share.
Sharing, just like commenting or Liking a post, can increase your reach and page engagement.
And just like the timeliness of your content matters, so does the timing.
When you post is crucial, regardless of how appealing your content may be.
If you’re sharing your content at a time when most of your audience is asleep or at work, there’s a huge chance your post might not get the amount of shares it deserves.
Kissmetrics analyzed how the performance of different types of social media content changes according to timing. According to their data, most Facebook shares occur on Saturday.
However, these are all general metrics.
To get real results — you need to look at your own analytics and determine when you audience is online and when they are most active.
Before you do anything else on social media, get your strategy in place! My new course, "The Smart Guide to Marketing Your Business on Social Media" launches in July - check it out!
Rebekah Radice is the founder of RadiantLA, a premier training and development firm helping growth driven leaders make radical shifts in digital marketing to blow the lid off past revenue milestones. Obsessive over emerging tech, AI, and all things geek.