Increase Email Capture with These Top 3 Tips
We all know as marketers, we want to communicate with our customers to know what they want. The more we are in communication with them presenting them with valuable material, the stronger your community will be of dedicated customers. Did you know there are some easy steps you can take to help increase the rate at which people sign up for your mailing list?
1. Top Level Form
Sites which include an email form in the first three fields to fill out on a checkout saw an increase of 14.6% in email capture rates.
2. One is Better than Two
Websites which use one checkout page capture email addresses at a rate of 16.7% higher than those with two or more pages for checkout.
3. Signup Forms
Signup forms with fewer fields to fill out capture emails much better than those with more. While it’s helpful to have more information on each subscriber, that first interaction they have with you to join your list should be a very easy one. One study saw an increase in email capture of 28% when they decreased the form fields from five to four.
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