Increase in Customer Centricity in Real Estate Software Development Companies

As per the statistics by the PWC’s Future of CX reports, around 73% of respondents of the survey have stated that the customer experience plays a vital role in the purchasing decision. As a result, companies are focussing more on customer experiences and trying out different strategies to satisfy the customers. Incorporating the latest technologies into the business process tends to provide the desired solutions as well.

Just like other industries, the real estate sector has been going through digitisation for enabling a customer-centric approach so as to meet the ever-changing customer needs. With real estate software solutions, companies are successfully making customer-centric strategies and enhancing the user experience.?

How Real Estate Industry is Changing?

With the shift from asset-centric to customer-centric industry, the real estate sector has been witnessing some major changes over the last few years. The present-day customers are highly knowledgeable and have the power to drive the changes and make it more customer focussed. With the plethora of information that the internet offers, the customers exactly know what and how they want thereby putting them in the driver’s seat. With the digital transformation of this particular sector, the buyers' needs and expectations are also undergoing changes. The customers of the real estate have been seeking such companies that can offer them incredible and exemplary digital experiences with an integrated software solutions and the latest technology, emphasising solely on the customer experience. Therefore, most of the real estate companies are investing in the real estate software development.?

Why an Improved Customer Service Important for the Growth of Real Estate Business?

Customers are the key business drivers that can either make or break a business. Customer service and satisfaction are what separates a business from its competitors operating in the same industry. This is essentially the sole reason why the businesses carry out regular analysis from time to time to improve the customer service so as to retain the existing client base as well as attract possible new clients. Businesses investing in real estate software solutions enable the customers to feel understood and prioritised and also enhance the quality of the services. It gives them the confidence to make bigger investments in the future as well. Proper and effective customer service is always in demand in the real estate industry as the real estate investors tend to expect the results worth their huge investments in the industry.

Real Estate areas that require Improvements include :

• Transparency

Providing transparency in any business is extremely vital. Real estate Industry witnesses huge investments and customers might be hesitant in investing huge amounts of money with any impression of non-transparency.?

• Competence

A lot of times, the real estate executives are unaware of the trending market strategies and information. Additionally, others might be incompetent in handling the customers. So, ensuring both skills of market knowledge and customer handling is important.

• Availability

While emphasising a customer-centric approach, it is crucial for any real estate business to be available and provide support to its customers. Although, even if the assistance is not offered 24*7, as many real estate software solutions offer, focussing on minute matters like reaching out through mail, addressing the issues and making prompt email replies are essential for creating a positive impression.?

• Listening

Customers need to be heard and without listening to the issues that they have been facing, companies cannot make any improvements. Businesses in the real estate sector should attentively listen to the customers and the questions they might have before making an investment.?

Customers will constantly look for improved services and better user experiences. In order to provide a top-quality customer experience, it is essential for a business to make the customers feel prioritised from the very beginning to the end. Customers are the sole driver of the real estate industry and the industry experts are becoming more focused on these customer-centric approaches during the entire process. As a result, the bridge between customer demand and experiences is gradually fading and businesses can generate more sales.