Incorporating AI in Marketing- The AI Influencers

Introduction

Technological advancements are intended for human evolution, which has begun to reduce an individual's labour force in the workplace. Humans discover new inventions and then blame the same invention. Because of the presence of famous brains all over the world, inventions are becoming increasingly unique to human existence. Artificial intelligence has advanced significantly in such inventions. We never imagined that this invention would become a common home remedy for many people. People only recently began to learn about AI, but AI has begun to evolve, produce offspring (new features), and challenge humans to learn more about it. AI is now involved in social media platforms as an influencer. Let us see how AI became very useful for influencer marketing.

Influencing as an Art

Influencer marketing is a social media strategy that uses the trust and credibility of influencers, who have a dedicated following and are viewed as experts, to promote brands and products. Influencer marketing involves individuals with a large following on social media platforms, categorized into nano-influencers (1,000-10,000 followers), micro-influencers (10,000-50,000 followers), mid-tier influencers (50,000-500,000 followers), macro-influencers (500,000-1 million followers), and mega-influencers (1 million+ followers). Influencers create sponsored posts, reviews, giveaways, contests, and takeovers to promote brand awareness, audience engagement, lead generation, and sales and conversions. Campaign goals include reaching a larger audience, engaging the audience, encouraging followers to take action, and driving direct purchases. Benefits of influencer marketing include trust and authenticity, targeted reach, high-quality content creation, improved SEO, and increased visibility and search rankings for brands.

AI Influencers

Do you know that we have some famous AI influencers who have been involved in personal branding, audience engagement, brand collaborations, and promotions? Here are the top 5 AI influencers across the globe on Instagram.

1. Lil Miquela @lilmiquela

Lil Miquela, a well-known AI influencer with 2.6M followers on Instagram, is a fictional American character and singer. Created in 2016, she collaborated with luxury brands like Calvin Klein and Prada. Recently, she celebrated her 21st birthday with Japanese model Imma, showcasing their collaborations in Tokyo.

2. Lu Do Magalu @magazineluiza

Lu Do Magalu, an AI social media influencer, started her work on YouTube in 2009 to promote iBlogTV. Since then, she has been active on Instagram and YouTube, sharing unboxing videos, product reviews, and software tips. Despite her posts being only in Portuguese, she remains one of the most popular AI models on Instagram.

3. Shudu @shudu.gram

Shuduiss, a black AI influencer created by fashion photographer Cameron-James Wilson in 2017, is a 240K-following model representing the Princess of South Africa and a brand ambassador for top clothing brands.

4. Bermuda @bermudaisba

Bermuda, a 228K-following AI social media influencer from Los Angeles, is a model created by the Los Angeles-based startup 'Brud'. She is known for her fashion and makeup interests and has many AI friends. Bermuda is a unique addition to the AI community, making her a popular choice for fashion and makeup enthusiasts.

5. Kyra @kyraonig

Kyra, an Indian fictional character created by FUTR STUDIOS, is India's first Virtual Influencer. Launched in January 2022, she has been featured on Travel and Leisure's digital cover and has endorsed brands like Amazon Prime Video, boAt, and John Jacobs. As of December 2022, she has over 200,000 followers on her Instagram profile.

These are the Instagram IDs of those AI Influencers. Checkout!

Can AI take over influencer marketing?

Charles Darwin's survival theory suggests humans have been competing for survival since the Stone Age. In the digital era, AI, although lacking emotional connection, can still be effective. To become a successful influencer, one must be prepared to compete with AI-generated influencers, as humans have long struggled to survive in this world.

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