Incorporating AI for Enhanced Customer Experiences: Websites
Image was generated via Midjourny v4

Incorporating AI for Enhanced Customer Experiences: Websites

I don’t know who needs to hear this but AI is not a fad, it’s already the norm…have you messed around with chat gpt or midjourney among a sea of others? AI is already in the mainstream consciousness. One of the ways I understand the impact of tech is whether my college buddies (who are not in tech) use the particular platform ie: from Google to tiktok to Alexa to now AI tools. One friend in real estate uses chatgpt everyday from writing leases to property descriptions - it’s on. Admission: the first draft of this post was ran through chatgpt, but I preferred this version in my voice.?


This post is my views on how AI will be incorporated into the DevHub platform and our operating ethos of building sustainable technologies/ platforms that withstand the great shifts in consumer behavior. Obviously, DevHub is at its core a simple way to build a lot of websites especially for multi-location brands in the Restaurant, Retail, Home services, Franchise and Manufacturing industries. Our customers range from Fortune 500 companies to fast growing emerging brands across the globe. DevHub is cloud-based currently on version 8.6.0.


Here are some of the ways we will incorporate AI into the devhub platform to enhance our customers capabilities and provide a better customer experience no matter where and from what they are accessing said experiences.


Personalization: AI will be used to analyze user behavior and personalize the website experience for each user. The platform can use machine learning algorithms to understand each user's preferences, browsing history, and other data to provide personalized recommendations, content, and offers.


Content creation: AI will?be used to create or enhance content, including images, videos, and text. The platform can use natural language processing to analyze user-generated content and suggest ways to improve it. AI-powered content creation tools will generate new content based on user input, such as blog posts, social media updates, and product descriptions.


Search optimization: AI will?help optimize search results and improve website SEO. The platform will use machine learning algorithms to analyze search data and optimize website content for better search engine rankings. AI will also help identify new keywords and trends that will be used to improve website visibility.


Analytics: AI will help the platform gather and analyze data from multiple websites to identify patterns and trends. The platform will use machine learning algorithms to predict user behavior and provide insights into website performance, such as bounce rates, click-through rates, and engagement metrics; providing actionable tasks.


Now the above is not overnight but should any of our customers ask for an AI version of content or have the conversation about AI - the fuse is already lit.?


One thing is for sure (mostly) humans move slower…have you ever walked into Bank of America? I swear they are still running windows xp!


Cheers to the future! We are here for it.?

Marc Stoiber

Brand Strategist || I build simple, powerful brands that raise the valuation of entrepreneurial companies. Investors and M&A specialists call me their value enhancer.

1 年

You nailed it. Experts and tech lovers don’t matter - it’s ordinary folks who are the arbiters of an innovation’s success. Shame more investors don’t dig into this before writing cheques ;-)

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