An inclusive website shouldn’t be cost prohibitive
Why we made our site meet the strictest accessibility standards
The internet isn’t accessible enough. And the bar continues to be raised.
Not being accessible can reduce your website's audience by 56 million Americans who report being disabled.
Plus, recent EU legislation points to a not-too-distant reality where broader web accessibility is legislated and enforced.
In honor of Global Accessibility Awareness Day, our website now exceeds best practices for web accessibility.
When I was disabled following a debilitating accident, the internet gave me my only window into the world. It’s where my love of the internet and my motivation to found DBS began. Our passion and approach to accessibility for everyone on the web has always been one of the core values of DBS.
Does it take extra work to make a site accessible to as many people as possible? Yes, but not that much. Especially when you consider the greater reach of your website. And why wouldn’t you put in a little extra work to reach 56 million more people?
These reasons (and more) have led us to upgrade our website to meet the toughest standards of the international World Wide Web Consortium (W3C).
Now, for folks with limited mobility of their hand, our site can be navigated completely via keyboard. Someone who is colorblind may prefer the site in black and white. Our site offers that.
When we do a video, we’ll include an American sign-language translation and also a text transcript. And visitors using screen readers will have no trouble navigating the site or finding text alternatives to all visual and interactive content.
Keep reading about our decision in this article on our website.