Inclusive Marketing News Roundup - 1st March

We’re back with the top marketing and disability news of the last two weeks!?

???? FREE SIGN LANGUAGE CLASSES: The Bramford Cock in Suffolk is providing free British Sign Language (BSL) classes to the local community, initiated by landlady Teresa Brinkley, after a conversation with hearing-impaired customer David. David now teaches two classes every other Monday, covering basics, like finger spelling and simple phrases. If you’re in the area definitely go check it out!?

?? YOUTUBE SHORTS: YouTube has introduced the Remix feature for Shorts, enabling users to clip audio, collaborate with artists, use green screen backgrounds, or select specific scenes from music videos. This feature, added to some other recent additions, enhances creativity for users when making YT Shorts.

?? SIGN LANGUAGE BILL: Gordon Lyons , Northern Ireland’s Communities Minister, has unveiled plans for a sign language bill to improve rights and accessibility for the Deaf community. Lyons aims to bolster interpreter services and ensure Deaf individuals can access services in their preferred language.

?? META & THREADS: Meta Meta is testing cross-posting between Facebook and Threads. The new feature, only available to selected users, resembles a Twitter-like app, and it’s trying to simplify sharing of text and link updates, but raises questions about user interest and the preservation of Threads’ identity. Despite Meta’s optimism, there are still uncertainties about Threads’ future direction amidst integration efforts.

?? TEENS & SKINCARE TRENDS: With a growing trend of teens using skincare products meant for adults, dermatologists and experts in the field have spoken up about the effects that this could have on their skin and bank account. Caroline Hirons , skincare expert and bestselling author, celebrates that young people are wanting to educate themselves, but added that in most cases only a couple of products are enough and parents shouldn’t be afraid to say no to requests for expensive skincare.

?? CAMPAIGN SPOTLIGHT - GOOGLE: 谷歌 ’s Super Bowl commercial “Javier in Frame”, showcases Google Pixel’s new Guided Frame technology, aiding visually impaired users when taking selfies. With real-time voice commands, this innovation simplifies the process, exemplifying Google’s commitment to accessibility.

?? CAMPAIGN SPOTLIGHT - CERAVE: The latest CeraVe skincare ad featuring Michael Cera, cleverly plays on viral speculation, showcasing product quality while injecting humour. The ad received top marks and generated significant buzz even after its launch during the Super Bowl game.?

?? CAMPAIGN SPOTLIGHT - VERIZON: Another exciting Super Bowl ad came from Verizon , featuring Beyoncé. The ad promotes the reliability of its high-capacity networks with humour and star power, and it also coincided with a new album announcement from Beyoncé, further enhancing its impact.?

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