Inclusive Marketing News Recap - 16th May

We’re back with the top marketing and disability news of the last two weeks!???

???? LONDON MARATHON WORLD RECORD: Lloyd Martin, a 19-years-old with Down Syndrome, set a Guinness World Records as the youngest person in his category to finish a marathon, completing the London Marathon a few weeks ago in 6:46:10. Despite it being his first marathon, his athletic background and training with his mum, an experienced marathoner, helped him achieve his milestone.?

?? $5K FOR POSTING ON THREADS: Meta is offering financial incentives to high profile creators to post on its Threads app, with potential payouts up to $5,000 based on post views. The programme is invite-only and part of Meta’s efforts to boost engagement and attract more users to Threads.

?? ACCESSIBLE BOXING: Brighton and Hove Boxing Gym’s adaptive boxing programme, led by Kieran Green with support from the WBC, is gaining popularity. It offers safe and fun boxing sessions for Disabled people, like wheelchair users and those with Parkinson’s. Green aims to expand it regionally and hopes it becomes a Paralympic sport.

?? META’S SMART GLASSES: Meta has updated its Ray-Ban smart glasses with multimodal AI, offering real-time information and hands-free translations. Users in the US and Canada can now make video calls via WhatsApp and Messenger. These upgrades are not only great news from an accessibility perspective, but they also reflect the evolving trend of wearables and AR devices, positioning Meta’s glasses as part of the tech wearables future.

?? BEANO SPECIAL EDITION: Alex, from Sutton Coldfield, and his guide dog, Chance, feature in a special Beano Studios edition about visual impairments. Their story, supported by Guide Dogs, aims to educate and raise awareness in a fun way. This collaboration hopes to inspire empathy and understanding for people with visual impairments.

?? NEW INSTAGRAM ALGORITHM: Instagram has announced a major algorithm update, designed to help ensure that original content gets more traction, as opposed to those who repost someone else’s work, while also giving smaller accounts more opportunity.?

?? CAMPAIGN SPOTLIGHT - SPECSAVERS: Specsavers staged a stunt in Edinburgh where their van was placed on a rising bollard, aligning with their ’Should’ve Gone to Specsavers’ campaign. As always, we love the brand’s humorous approach to marketing, whilst also highlighting the importance of proper eyewear.

??CAMPAIGN SPOTLIGHT - IKEA: 宜家 ’s new campaign with INGO shows everyday items broken by pets by highlighting the affordability of its products. It reassures customers that replacements are affordable and promotes a new collection for pets. A very smart campaign from IKEA with the best cast ??

Make sure to subscribe to our bi-weekly newsletter with the latest inclusive updates in the marketing and social media worlds. And follow us on social media for more inclusive content!

That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok, and keep an eye on our blog content!

?? Do you want to work with THE inclusive marketing agency? Send us an email at [email protected] ??