Inclusive Marketing News Recap - 16th April

We’re back with the top marketing and disability news of the last two weeks!???

?? BRADLEY RICHES X AUTISTICA: After his time on Big Brother, actor Bradley Riches teamed up with charity Autistica for Autism Acceptance and Awareness Week. The aim of the collaboration was to call on employers and organisations to do more to support Neurodivergent people in the workplace, from inclusive recruitment processes to adjusting working conditions.

?? INSTAGRAM CAROUSEL UPDATE: Instagram is testing a new feature that allows users to comment on specific images within carousel posts by mentioning the image number, such as “@2” for the second image. This feature aims to enhance focused engagement and clarity when interacting with carousel posts, which have become increasingly important on the platform.

?? STRESS AWARENESS MONTH: Sapphie the Pompsky is 50% Husky and 50% Pomeranian, and has over 7 million followers on Instagram. Recently, Sapphie and her owner have taken to social media to play a quiz game with interactive buttons to answer questions about stress.

?? YOUTUBE X MEMBERS-ONLY SHORTS: YouTube now offers 'Members-only Shorts’, allowing creators to share exclusive content with subscribers by marking videos as “Members only” during upload. This feature provides perks such as early access to special announcements and behind-the-scenes content, visible in subscribers’ feeds and on creators’ channels.?

CAMPAIGN SPOTLIGHT - APRIL FOOL’S DAY EDITION ??

?? CAMPAIGN SPOTLIGHT - TINDER: Tinder recently joked about banning fish pictures on profiles, highlighting the company’s wit and viral marketing prowess. This strategy of launching outrageous campaigns on April 1st taps into the holiday’s origin rooted in Ancient Roman festivals and mediaeval European traditions of jest and merrymaking.

?? CAMPAIGN SPOTLIGHT - DUOLINGO: Duolingo ’s April Fools’ joke about “Duolingo on Ice” was so convincing that many wished it was real. The fake ice skating musical featured Duo the owl mascot and catchy songs, showcased in a detailed trailer and a spoof EP on Spotify.?

?? CAMPAIGN SPOTLIGHT - LUXE COLLECTIVE X DUREX: Luxe Collective Fashion , a luxury designer bag company, announced a collaboration with Durex to address bag maintenance issues. They claimed the Luxe Collective x Durex products would maintain bag quality, playing on the theme "Feeling is Everything." However, it was later revealed to be an April Fools' Day joke.

???? CAMPAIGN SPOTLIGHT - TALA: TALA surprised followers with an announcement about launching a Christmas shop. The message hinted at a festive collection with items like everyday festive socks, naughty or nice joggers, and other holiday-themed apparel. The brand emphasised the importance of early Christmas shopping to avoid stress.

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