Inclusive Language in FemTech: Empowering Every Journey

Why is it important for a health tech company like ours to strive toward more inclusive language?

We're responsible for shaping a world where everyone, regardless of gender identity, sexual orientation, or how they choose to build their family, feels seen and supported. It's about more than just the words we use; it's about culture—and language builds culture.

At Mira, I believe we’re building a culture where every person feels valued, where no one's path to parenthood or hormone health is overlooked, and where empathy leads the conversations we have.

It’s on us to support and empower everyone on their journey, no matter who they are or what path they’re on.

How can using inclusive language enhance the experience for customers of different gender identities, particularly in the fertility and hormone health space?

Fertility is a deeply personal journey, and it's different for everyone. The way we talk about it matters. Inclusive language recognizes that diversity and breaks down the barriers marginalized groups face when navigating fertility services. It shatters outdated ideas of what family-building should look like and normalizes all the ways people choose to become parents or navigate their reproductive health.

It's simple—using the right language creates a space where no one feels left out, and that’s the future we want to build and are actively building!

Why is it essential for healthcare professionals, like doctors, to use correct pronouns and inclusive language when speaking with patients, especially in sensitive areas like reproductive health?

To put it very plainly, it shows respect. In sensitive areas like reproductive health, people are already navigating deeply personal journeys, with very unique challenges and, often times, heartbreak. What they need most is to feel understood and supported by their healthcare provider.

Some healthcare providers might not be familiar with using inclusive language—and that’s totally okay! What matters is that by asking questions and getting informed, you're already validating someone's experience and making a difference.

When patients feel respected, they’re more likely to open up, which I believe leads to better care and better outcomes.

How does the use of inclusive language, including correct pronouns, contribute to building trust with our audience, especially in a field that deals with personal and emotional topics?

That kind of connection lays the foundation for real trust. When people feel understood and supported, they’re more likely to engage with us, open up about their journeys, and trust us to guide them.

In a space where emotions run deep, language is one of the most powerful tools we have to build meaningful relationships with our customers.

What advice would you give to other brands that are just beginning their journey toward adopting more inclusive language?

Don’t be afraid to shake the foundations of language! ???Language is malleable and is a tool meant to adapt to different societal contexts—it has been this way for centuries.

Plus, this is an evolving process. At Mira, we’ve been using inclusive language for a few years, but we’ve learned it’s not just about doing it once and calling it a day. We continue to learn new ways to speak to our audience in a way that makes them feel seen.

People’s identities, backgrounds, and experiences are diverse and ever-changing, which means how we talk to them should be too. As you move forward, you’ll have to adapt, learn, and listen closely to your audience. It’s okay not to get everything perfect immediately—as long as you’re genuinely committed to improving how language impacts people.

Trust me, that commitment to inclusivity will resonate with your audience, and it’ll make a real difference in how they see and trust you.