Inclusive Language to Create a More Respectful and Welcoming Environment
Samantha Lubanzu
Award-Winning Professional Career & Business Coach | Diversity & Inclusion Expert | Keynote Speaker | Author | Former Chair, CIPD Manchester Branch | LinkedIn Creator Accelerator Program Alumni | Grab Your Copy Now ????
In today's society, it can be difficult to navigate conversations about diversity.
Recently, I have engaged in long and meaningful discussions about what is the best way to address people from different backgrounds. One example was when a person asked me if using the term 'black' was still acceptable or if it had become an offensive label. While this felt strange to answer, I was glad to be asked the question instead of having an assumption made incorrectly.?
I shared with them an invite which I will share you today!?
An exclusive invite to my CPD Accredited 2 day in-person "Roundtable Style" Diversity and Inclusion Evolve?** where we tackle these topics and so much more...
Now....?
In today’s day and age, without the knowledge of what language is inclusive/exclusive, insensitive, or more - your reputation could face backlash and long-term damage.
We’ve all seen a company or person get dragged through the mud for a simple mistake or an unintentional offence.
The problem is that a lot of great businesses that want to be inclusive become afraid to promote their products or services for fear they may unintentionally say the wrong thing.
Even if you’re aware of the importance of diversity & inclusivity, it can feel like walking through a minefield.?
Using correct language when referring to diverse groups is no longer a ‘nice-to-have’ in this cancel culture world…
*It’s a must-do*
So, how do you ensure your business environment is respectful and welcoming?
?Here are some tips to help you create an inclusive space:
1. Avoid language that could be seen as derogatory or offensive: Avoid using words such as “retard”, “lame”, and other terms that are considered hurtful. Instead, use language which is respectful and inclusive when describing people with disabilities or other physical or mental health conditions.
2. Avoid stereotypes: Refrain from using language that reinforces gender, racial, cultural and other types of stereotypes. For example, avoid phrases such as “the weaker sex” or “all men are bad drivers”.??
3. Use gender-neutral terms: Whenever possible, use gender-inclusive language to avoid making assumptions about people’s genders or sexual orientations. For example, instead of saying “he/she” or “his/hers”, you can ask politely for the person's preferred pronouns and be okay if culturally they prefer to use none and perhaps referring only by the person's name.?
4. Avoid ableist language: Refrain from using words or phrases that imply a negative judgement about disability, such as “crazy”, “dumb” and “stupid”.?
?Instead, use language that is respectful and mindful of all abilities.?
5. Be conscious of your audience: When writing content for a specific audience, it's important to be aware of any cultural nuances that may be relevant. For example, different words or phrases may mean different things in other languages or cultures, so make sure you are sensitive to this when crafting your content.?
As a Diversity, Equity, and Inclusion coach and expert, I have helped business owners, leaders, and HR professionals for 2 decades with their D&I strategy and have seen REAL change happen in the process.
An increase in profits, happier, loyal employees, customers or members, and greater confidence & success targeting diverse and underrepresented groups…
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These are just some of the positive results that happen when you make your business diverse and inclusive.?
In my intensive 2 day in-person CPD accredited Diversity and Inclusion Evolve?, I will show you how to integrate D&I into your business with the latest trends, terminology, and legalities.?
No more standing by the sidelines…
Here’s where you become a true advocate for change
And there’s more.
You will create a step-by-step strategic action plan that transforms your business into being fully diverse, equitable, and inclusive.
So not only will you have cutting-edge D&I tools to tap into diverse audiences, you’ll also see the positive impact trickle through all your actions.
It’s a win-win for both you and underrepresented communities.
P.S. Remember, educating yourself on the correct language to connect with individuals is no longer a task to leave at the bottom of your to-do list.
This is your sign to take action
About the Author
Hello ???? I am Samantha Lubanzu a Career and business coach specialising in Diversity and Inclusion!
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Samantha Lubanzu is a business and career coach specialising in Diversity and Inclusion who is passionate about creating a wave of change around the globe through ACTION!
Take ACTION NOW and find out how diverse and inclusive your operations are by taking this 3 minute Diversity and Inclusion quiz?RIGHT HERE!!!
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1 年I'm not surprised someone asked that question. I notice people do say African-American to me a lot. I flip the switch and say "Black and White" when describing the person's race. That's just what I'm comfortable with.
Award-Winning Professional Career & Business Coach | Diversity & Inclusion Expert | Keynote Speaker | Author | Former Chair, CIPD Manchester Branch | LinkedIn Creator Accelerator Program Alumni | Grab Your Copy Now ????
1 年Excited to announce my 2 day in-person diversity and inclusion Evolve ???????????? https://go.samanthalubanzu.com/Diversity-Equity-and-Inclusion