Is Inclusion important?

With Dr. Stefanie Johnson and Tanya Barnett , Iterate.ai is co-founding Inclusify.com.

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Why would Iterate.ai do this? Four reasons are listed below:

1. Innovation -- i.e. Iterate's core business -- is proven to be more successful when a wide variety of team members (diverse) feel a sense of belonging (inclusion).

Dr. Johnson's work captures many benefits of including diverse perspectives. For example, if just one member of your team reflects a new target market, you're 158% more likely to successfully target and enter that target. Also, for every 1% increase in gender and racial diversity, you get a corresponding three and 9% increase in sales. Companies with more women on their board have 36.4 times higher stock returns than those with fewer women. But it's not just diversity that matters; to get the full benefit of diversity, you also need inclusion.

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Companies need to be inclusive, too. Companies that score high on inclusivity, ones that create a sense of belonging, have 2.3 times higher cash flow. Inclusifier-companies are 1.7 times more likely to be innovation leaders and change-ready. They are 3.8 times better able to improve employee performance through coaching. And they are 2.9 times better at being able to identify and build their own leaders.

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2. Inclusify's team includes Subject Matter Experts.

Dr. Johnson, our spokesperson and chairperson, is recognized globally, actually for years of exacting research on this topic. In 2020, she wrote Inclusify, a WSJ bestseller with a 72% five stars on Amazon. Strategy & Business Magazine put it on their Best Books of 2020 list. The WSJ review said this:

Humans have two basic desires: to stand out and to fit in. Companies respond by creating groups that tend to the extreme—where everyone fits in and no one stands out, or where everyone stands out and no one fits in. How do we find that happy medium where workers can demonstrate their individuality while also feeling they belong? The answer, according to Stefanie Johnson, is to Inclusify.

In addition, Tanya Barnett, our day-to-day operations leader, co-founded the Business + Engineering Technology Scholars ?program (also called "BETech Scholars") at the University of Colorado's Leeds School of Business. It provides young women with both business and engineering skills. The program, for women from the business and engineering schools, "equips them with the technical skills, action-based learning, professional development and extensive network needed to become influential leaders in technology."

3. Iterate.ai is positioned to super-charge the technical parts of the Inclusify.com platform.

Iterate's AI, Data Science, and technology skills will bring a dynamic platform to life. It -- and Iterate's APIs -- will provide the infrastructure that powers Inclusify.com. As Mike Frazini says,

Iterate's Signals architecture provides real-time ingestion of big data across myriad sources, AI-driven data connections driving unique insights, and rich interactive dashboards and data visualizations for democratized analysis and benchmarking – and it can be immediately leveraged for Inclusify.com. It cuts two years off our software platform development cycle and reduces the launch cost by millions of dollars.

Iterators have years of experience with driving traffic to websites and mobile assets. This expertise is expected to create high levels of visibility for Inclusify.com.

In addition, Iterate.ai's team itself thrives on diversity. Our 60-ish people speak 27 different languages fluently.

4. Inclusify.com is not a project. It's a movement. We don't expect it to stop.

Inclusify.com can have a national impact, maybe even a global one.

Beyond all the reasons listed above, it's just the right thing to do, too. Isn't it?

Show Your Support -->

If you'd like to show your moral support or get involved, go to inclusify.com and register (https://inclusify.com/ ) and/or go to the LinkedIn page and follow Inclusify (https://www.dhirubhai.net/company/inclusify-inc/about/ ).

Sapna Shah

Investor in sports, board member, advisor at The North.

3 年

This is so great!

Veronika Sonsev

Co-Founder at CommerceNext

3 年

This is so great! Love that you're doing this.

Mike Edwards

Board Observer - Digital and New Business Strategic Advisor | Digital Transformation

3 年

Jon, I love the Data and Fact-based approach to DEI. It can be an emotional topic that leads to an ineffective strategy in many companies. A diverse workforce is creating a positive impact in all industries and cultures.

Su Hawk

Executive Director, CSAE / Proven Association Leader / Transformational and Growth Leader / Focused on Immersive Member Engagement

3 年

Jon Nordmark, congratulations for being brave and smart at the same time. Dr. Johnson's point of people wanting to stand out AND fit in is in a chaotic time right now. I just spent an hour with remarkable people focused on positivity , curated by Shannon Stone, and then your post appeared with your announcement! So smart!

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