Is not including the 'why' costing you clients?

Did you ask 'Why?' a lot?as a child??

I did! I drove my parents (and anyone else listening) nuts with my natural curiosity, like 'Why is the sky blue during the day and black at night?'?

And once I knew why, I shared it with EVERYONE (especially if it showed my younger siblings I knew more than they did).???????

Understanding why things are or are not working has been an incredible selling tool?in my businesses, which is why...

I was surprised?when sales expert Cynthia Zenti told me The Collective's sales copy (and my most recent emails) lacked the why.???

She was right though!?I wasn't sharing why...

• So many service providers' and coaches'?marketing isn't working today?
• It?will work even less in 2025 (if they don't make changes to their strategy).?
• Joining The Collective will increase your visibility, credibility, and help you sign more clients in 2025.?

And why I immediately redid all the sales copy !?

Because?why would anyone take action just because I told them what they were doing isn't working, but didn't tell them why not????♀?

Totally not helpful, right?!!!

So, let me tell you now - WHY it's so freaking important to make sure you're addressing the why's with your marketing.

The Power of 'Why' in Marketing

If we never ask why or question anything - in life or business -?NOTHING?ever changes – including in our marketing. So, isn't it time to ask...

'Why aren't people buying from you right now?' It's because...

1. You haven't answered their questions or addressed their fears well enough.
2. You haven't given them enough reason to risk jumping into the unknown.
3. Your content tells them something's not working – but not WHY it's not working.

You aren't going deep enough!?

As a result, you don't stand out from the hundreds of peeps popping up similar advice.?

It's time to share opinions, thoughts, your expertise.

Be BOLD! ??

Stop hiding behind 'nice' content or trying not to offend anyone.?

If you're aren't offending someone, you're playing it too safe with your marketing because you're not supposed to appeal to everyone.?

So, I'm just going to say it like it is.

MOST of the marketing strategy and advice you're using and following is outdated.?

It's not your fault because it's what's you've been taught.

It's?what worked 3 to 4 years ago and hasn't been updated.

MOST of the business and marketing coaches and professionals are telling you to?focus on content - NOT conversations and the?'post it and they will come' method.?

But those days are long gone.?

This outdated approach is why many of you have struggled to bring in consistent clients in 2024. You're using tactics that worked in 2020 and 2021 when simply posting content was enough to attract ideal clients.

Why Your Current Content Marketing Isn't Working

1. People are spoiled for choice. Those making an effort to start conversations are winning sign-ups.
2. Algorithms favor those who regularly comment on others' content.
3. Most marketing content doesn't explain the "why" behind problems or solutions.
4. Many still believe "content is king" – it's not (and hasn't been for years).
5. You're afraid to be bold in your thoughts and opinions in case you?offend.

The real key to success is (and actually has been) conversations. ??

The #1 question I get asked is,?'Why isn't my content working?'

The better question to ask instead, is?'How do I engage my ideal clients more?' Conversations are ALWAYS the winner. ?? - Conversations prompted by your content and stories - Conversations in the comments - Conversations in DMs - Conversations while networking - Conversations in person

The people winning clients are those willing to reach out, start conversations, and build trust and strong connections.

Comments ARE Content!

So, if you're still saying?'I don't have time to comment'?or?'I'll do my commenting tomorrow?(but tomorrow never comes), it's costing you clients.

Back in 2020, it took an average of 12 touch points to convert a connection into a paying clients. Today, that number is 70+ touch points, which are made all that much easier to hit when you're commenting.?

1 piece of content + 10 comments = 11 touch points + 11 places you're visible.

??BOOM! ??

Conversations in comments, combined with your content and an optimized profile, trigger action with the 90% of people who quietly consume (the lurkers) without reaching out until they're ready to work with you.

Yep, MOST people read the conversations in the comments.?

And MOST people will never interact with you until they are ready to buy (62% of my clients).?

So, how do you engage the lurkers?

By having conversations in the comments (not DMs) on both your content and other people's content where they can see YOU with people like me (and YOU) who understand how valuable those conversations are.

The actively engaging people might or might not ever buy from you, but they will help the peeps who are lurking SEE your content. They help make you VISIBLE. ??

Which is why I'm 100% grateful to everyone who regularly engages in conversation with me on my own content and theirs, as well.

The Bottom Line: Conversations Are Key

Let's recap...

1. Asking "why" is crucial for effective marketing.
2. Most current marketing advice is outdated and focuses too much on content alone.
3. Conversations, not just content, are the real key to success in today's digital landscape.
4. Comments are a powerful form of content that can significantly increase your visibility.
5. Engaging with others' content is just as important as creating your own.

By shifting your focus from simply creating content to actively engaging in conversations, you'll stand out from the crowd, build stronger connections with your audience, and ultimately attract more clients.

Remember,?it's not just about being seen—it's about being remembered and trusted.

Are you ready to transform your marketing approach and start seeing real results??

If so, I'm here to guide you every step of the way.

Ready to Level Up Your Marketing?

If you're ready to put these insights into action and transform your marketing approach, I have an exciting opportunity for you:

Join The Collective today for just $997 annually, and get:

• Access to TWO experienced business coaches
• Live weekly Zoom sessions
• 24/7 support in our private group
• Resource vault and replays
• Save $203 off monthly access
• Bonus: The rest of 2024 FREE

14 months of expert guidance and support to help get you visible and seen on LinkedIn for less than $1000!

Don't wait until January to get started getting those conversations going. Or start increasing your visibility on LinkedIn.?

Instead,?get started now and you'll go into 2025 - strong and ahead of everyone who waited until January to get started (leave them to playing catch up). ??????

Join The Collective Now

What do you think? Is it time to put more effort into getting conversations going in the comments so that your ideal clients see you?

Or are you going to continue staying stuck?

Hit reply and let me know (or reach out in DM on LinkedIn).

See you in the comments,

Heidi

P.S. Doors are officially open to The Collective - where we are helping you?turn everyday comments and conversations on LinkedIn into powerful touch points, so that you sell without ‘selling.’

When you join the annual plan today, you'll also...

?? Save $203

?? Get the rest of 2024 as a BONUS.?

?? That's less than $1000 for 14 months of expert guidance and support to help get you visible and seen on LinkedIn!

Get the tools, support, and strategies to drive leads, sales, and clients today, not six months from now.

Join The Collective now...