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Kelly Howe
Global Executive Search - Creative, Digital & Tech I Proud to be B Corp certified I Connecting with CEOs, COOs, CMOs, CDOs & CTOs I Helping them scale their teams across purpose led & iconic brands.
In the opening months of 2024, the CMG PR/Comms team have embarked on a journey through the dynamic landscape of public relations, covering a spectrum of crucial topics that define the ever-evolving nature of the industry. From adeptly navigating the intricacies of PR in 2024 to delving into the transformative role of ESG communication and the strategic use of data in crisis management, our discussions have been both insightful and forward-looking.
?? Navigating the PR Landscape in 2024:At the onset of the year, our team dissected the multifaceted PR landscape in 2024. We explored emerging trends, evolving consumer expectations, and the challenges that brands encounter. Our focus was not just on staying abreast but on leading the way, ensuring PR strategies align with the dynamic shifts in media, technology, and societal values. (14) Navigating the PR Landscape in 2024 | LinkedIn
?? Shaping Reputation: The Crucial Role of ESG Communication:
Acknowledging the rising significance of Environmental, Social, and Governance (ESG) factors, our team delved into the pivotal role of ESG communication in shaping a brand's reputation. We underscored the importance of authentic and transparent communication surrounding sustainability, social responsibility, and ethical governance. ESG communication is now not (9) Shaping Reputation: The Crucial Role of ESG Communication in the PR Landscape | LinkedIn
?? Harnessing Data for Effective Crisis Communications: In an era where crises can unfold in an instant, our team underscored the power of leveraging data for effective crisis communication. We explored how data, analysis, and actionable insights seamlessly integrate into the three phases of crisis communication – preparation, response, and recovery. The conversation emphasised that in times of uncertainty, data becomes a guiding light, steering communicators through the unpredictable terrain of crises with agility and resilience. (9) Harnessing Data for Effective Crisis Communications: A Three-Phase Integration Approach | LinkedIn
?? Building a Talent Magnet: The Crucial Role of Communication Teams in Shaping Employer Branding: Recognising the pivotal role of communication teams in shaping employer branding, our discussions extended to how organisations can become talent magnets. We explored strategies to position companies as attractive employers, emphasising the importance of transparent and compelling communication. Our team showcased how effective PR plays a crucial role in attracting top talent and building a reputation as an employer of choice. (14) Building a Talent Magnet: The Crucial Role of Communication Teams in Shaping Employer Branding | LinkedIn
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As we continue our exploration of the PR landscape in 2024, our team remains committed to unravelling complexities, adapting to change, and guiding brands toward impactful and influential communication strategies. The challenges are exhilarating, the terrain is dynamic, and we stand poised to navigate, shape, and harness the forces that define the future of public relations. Here's to a year of continued exploration, innovation, and success in the realm of PR! ????
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