INBOX INSIGHTS: Finding Joy in AI, Deep Research Prompting
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Finding Your Joy in Generative AI
I’ve never been the person who gets excited about new tech just because it’s new tech. When everyone was raving about the latest shiny object, I was thinking, “But does it actually solve a problem I have?” I’m not someone that loves to “tinker” with tech.
Last month, I found myself staring at a pile of seed packets on my kitchen table. I had grand plans for my garden this year, but the thought of manually creating a planting schedule made me want to abandon the whole project. Every seed packet has different but similar instructions. Seeds are temperamental if you get the timing and temperature wrong. I was totally overwhelmed.
That’s when it clicked. What if I used generative AI to create my gardening schedule? Not because I wanted to play with AI, but because I wanted to get to the gardening part faster. I wanted to be outside, with my hands in the dirt, getting things going.
The Problem with Tech Adoption
Most tech demonstrations focus on the technology itself:
That’s all fascinating to tech enthusiasts, but for the rest of us? It’s about as exciting as watching paint dry. No wonder adoption can be slow. I promise, this isn’t an attack on those of you who are tech enthusiasts. I love you all.
The problem isn’t the technology—it’s how we’re introducing it.
Finding Your Meaningful Use Case
What made generative AI click for me wasn’t its technical capabilities—it was how it connected to something I actually care about. The key is identifying where technology can remove friction between you and activities that bring you value or joy:
My AI Gardening Experience
When I used Gemini to create my gardening schedule, I simply:
Was it perfect? Nope. I had to make some adjustments. But it saved me hours of research and organization that would have kept me inside instead of where I wanted to be—in my garden.
The tech wasn’t the star. Getting to gardening faster was.
Making Tech Click for Others
If you’re trying to encourage tech adoption, try this approach:
Finding Your Own Use Case
Here’s a simple exercise I use with my clients:
If you want to take this exercise to the next level, I’d recommend the Trust Insights TRIPS Framework.
The most powerful tech adoption happens when we stop talking about the technology itself and start focusing on the freedom it creates. Now that I have a schedule for when to start my seeds indoors and outside, I can focus on what really makes me happy. All I have to do is execute the plan and then watch my reap what I sow.
Too corny?
Too bad.
What’s a task that stands between you and something you actually want to be doing? That might be your perfect AI use case. I’d love to hear about it in the comments!
Reply to this email to tell me, or come join the conversation in our free Slack Group, Analytics for Marketers.
- Katie Robbert, CEO
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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the rise of SEO for AI, also known as Generative AI Optimization. You’ll discover how generative AI is changing the rules of search and what it means for your content strategy. You’ll learn how to use AI tools to uncover hidden insights about your online presence and identify what needs optimization. You’ll understand why high-quality content is still the most important factor and how to adapt your SEO efforts for this new AI-driven era. Tune in to learn practical steps you can take now to optimize for generative AI and stay ahead of the curve!
Last time on So What? The Marketing Analytics and Insights Livestream, we did an AMA about generative AI. Catch the episode replay here!
This week on So What? we’ll be tackling SEO for AI and some practical use case tips. Are you following our YouTube channel? If not, click/tap here to follow us!
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In this week’s Data Diaries, we have an embarrassment of riches when it comes to AI-enabled deep research:
Here’s the catch: all deep research tools use generative AI. Which means all deep research tools still must obey the basic tenets of prompting generative AI tools. What does that mean?
A prompt like:
Write a report on how to optimize a landing page
Is going to net you… well, let’s just say the results will be far from stellar. So how do you write a great prompt for a deep research tool?
Here’s the challenge. Each of the tools operates differently, but using a framework like the Trust Insights 5P framework will generally yield good results.
Here’s an example deep research prompt, the same as before, but structured with the 5Ps. For clarity, I’ve kept the 5P structure exactly; this is exactly what I’d paste into a deep research tool:
Let’s set up our deep research project. You’re an expert researcher in the field of CRO, or conversion rate optimization. Here are the project details:
Using the 5P framework does two things. First, it forces us to think through exactly what we’re asking for. It makes us consider the ways that a deep reseach tool might go off the rails, from pulling in old knowledge to extracting sources that aren’t credible.
Second, it helps the LLM understand the structure of what we’re asking as well, calling out the discrete parts of the inquiry. When we structure it with the 5Ps, including the 5P headings, the LLM has less ambiguity. It knows who the audience is, what is expected, what success looks like.
As Katie often says, prompting AI is like delegating work to a human. The more clear you can be in your instructions, the better the human or machine will perform. Use the 5Ps to help structure your deep research prompts!
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Imagine a world where your marketing strategies are supercharged by the most cutting-edge technology available – Generative AI. Generative AI has the potential to save you incredible amounts of time and money, and you have the opportunity to be at the forefront. Get up to speed on using generative AI in your business in a thoughtful way with our workshop offering, Generative AI for Marketers.
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