Inbound V/s Outbound - A comparison

Many B2B Businesses often feel in a certain way they should market their products/services to their target audiences.

Invariably, Linkedin as a platform is a cash cow for any B2B business owing to its professional strength of 880 Million members.

In this article, I will try to compare inbound marketing to outbound marketing using LinkedIn.

(A) Mode

Inbound Marketing refers to "drawing your prospect's attention to buy your service products by creating an interest in them."

Outbound marketing refers to a process where you reach out to your prospects and make a somewhat direct offer to try out.

(B) Messaging

Inbound marketing would mean more of a two-way communication/interaction with your prospects.

In outbound, you do a direct reach out. If the prospect is interested he might come back to you to know more. This only happens in 10% -12 % of cases. These people normally become potential leads to be further nurtured.

(C) Inquiry

Inbound as the name suggests results in prospects enquiring about you/your services. They might have discovered you through a referral, webinar, Search engine, etc.

In outbound, you reach out to customers - You might use broadcast mediums like TV, Radio, or cold outreach via LinkedIn messaging/E-Mail, etc.

(D) Content Strategy

The content assets developed to create an inbound marketing funnel would revolve around building high-value content pieces for the purpose of awareness/informative content etc.

The content assets done for an outbound marketing funnel will normally revolve around building content assets to make the prospects aware of your products/services or pain points solved by your product/service.

So then, what should be your marketing strategy for selling your b2b product/service?

Well, I Strongly suggest a mix of Inbound + Outbound.

If you are looking to build a strong marketing funnel for your B2B Products/Services feel free to book a 15-Minute time slot with me to discuss synergies.