inbound marketing/content marketing

inbound marketing

Inbound marketing is a system of marketing where your customers find your business through important content in according to the customer needs and wants.

content marketing

Content marketing is used to retain customers due to the fact that content is king if your company is producing good content then your company will be very popular. for instance in the middle of the pandemic when the world was totally shut down any one that could produce even half way decent content was very popular just because there was probably the highest need of all time for entertainment content like Youtuber's or streamers.

what makes them successful

what makes them so successful is the fact that they fill a need and a want by there customers. but first in order to fill that void of a need or a want companies have to attract their customers next they have to engage with the customers finally they have to delight their customers which then in turn fils the void of a need/want of theirs.

investment ?

companies should definitely invest in these tools due to the fact that if a company knows there target audience then they shouldn't be waisting money on people who do not care for their products, content, or company as a whole. companies can save time and money if they worry abut their actually target audience. Then they can reinvest that money they would have spent on casting a broader net on creating better quality content for their loyal customers that way they retain them as customers.

B2C Content Marketing:?

Coursera IBM Data Science Professional Certificate is a very good tool to learn that teaches the user more about ratings and how to create and access a data base which then could be used to understand how an where your company Is meeting customers needs for content or how they rant meeting those needs and ways to improve on it.