Inbound Marketing Series: Why and How to Create SEO Friendly Content | SFWPExperts
The term SEO (Search Engine Optimization) and Content are very common among marketers and website owners.? SEO is all about optimizing a website to bring it on the top of the SERP (search engine result page) to get more organic traffic. And Content is all about identifying the topic and producing educational, helpful and entertaining material that is consumed by the audience.
Check out our blog on ?Six Basic Steps Of Content Creation to get detailed information on what is content creation and how one should start creating content.?
In this article, we’ll be drawing your attention to what is SEO friendly content and different factors to create an amazing SEO friendly content.
What is SEO friendly content?
In simple words, SEO friendly content is a type of content that is optimized and created to get organic traffic and higher ranking on the search engine result page. Including SEO Tips will help your content to have maximum reach and rank on the top of SERP. Even if you wonder how you?
It is important to write content according to the SEO technique the search engine bot should understand your content. Content writers around think that inserting more keywords will help them in ranking their content on the top of SERP. That is not true, keyword plays an important role because keywords are the only way through which traffic is going to divert on your web page. But other than keywords there are SEO factors that one should consider before writing content.
Tips on creating SEO Friendly Content
Length of your article
Days are gone when the content writer used to write several hundred words thinking content writing is a number game. Nowadays, Google also gives priority to the content that is 1500+ words and published less frequently.?
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Many SEO experts will say an article with 300 to 500 words is best. Some may say 2500+ words articles are considered to be the best for SEO. However, the content length should depend on the topic of the content. Reach out to your competitor article to know about their word count and length of the article. Some articles require more images than text. So, before deciding the length of the article do some research on word count and length to get better results on SERP.
Heading and sub-heading
Heading and subheading help the user in skimming and scanning a blog and article. You can imagine a blog without heading how it will look and what will be the reader’s reaction. Even if I remove all the headings and subheadings there are chances that all my readers may bounce back because it becomes hard to understand the long passage.
The same goes for google bots. If headings and subheadings are present they find it easier to understand the content.
Optimized Images
Images always rejuvenate the user, a blog post without any image may bore your reader and there are chances that your reader may bounce back. So to overcome the situation bloggers prefer to add 10+ images in their blog post. After adding an informative and attractive image always prefer to optimize your image. By adding keyword through alt tag and title you can optimize your image. Optimization is said to be one of the best practices in creating SEO friendly content.?
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