Inbound 2022 – TransFunnel’s take

Do the right thing, not all the things??

Speakers:

• Ryan Burkett (Stratagon, Sr Partner)?
• Alex Moore, MBA (Stratagon, Marketing & Technology)?
• Rachel Clapp Miller (Ascender by Force Management, VP, Marketing & Content)??

A very short session on how you can focus on doing the right thing with the following tips:

• Approach broad channels: To understand what the offer is and why the user would take it. Was it a rushed decision? How clear are you with the technical know-how of the product/service?
• Leveraging first party data
• How quality leads are more important for businesses
• Account based marketing:?To target right individuals in your key accounts
• The state of employees?to pick better audiences with better messaging and communication

The crux of the session is on driving resources and attention to where it’s actually directed rather than wasting them without the optimal?usage.?Too?many tactics in marketing strategy and how to focus your?attention?where it matters the most.