InBetween celebrates 20 years of innovation
InBetween Digital Publishing
InBetween Deutschland GmbH: Your best-of-breed solution for high performance Print Automation & Database Publishing
InBetween Deutschland GmbH, a global leader in digital publishing solutions, proudly marks its 20th anniversary. Over the past two decades, InBetween has set the benchmark in Automated Database Publishing, actively shaping the future of the industry. The InBetween solution seamlessly transforms raw product data into catalogs, brochures, and price lists for both print and digital channels, integrating real-time information from data sources directly into layouts. Our mission is to simplify data complexity, redefine industry standards, and drive significant cost savings for our clients through cutting-edge automation.
This milestone will be celebrated with our employees, customers, and partners as we look toward a promising future. With nearly 300 clients and over 70 highly skilled employees in Stuttgart, Oldenburg, our development center in Goa, India, and our research center in Limassol, Cyprus, InBetween continues to demonstrate its expertise in software development, consulting, project implementation, and operations.
InBetween’s journey: From founding to industry leader
The story of InBetween is one of continuous transformation and innovation. Alexander Dressler, with over 25 years of experience in product information management and digital publishing, recognized the inefficiencies of traditional publishing methods. His vision of modernizing these processes through digital solutions led to the founding of InBetween in 2004.
Under his leadership, InBetween has grown into a provider of powerful automation solutions that enable companies worldwide to optimize their publishing processes and realize significant cost savings.
Key milestones:
??? 2004: InBetween GmbH is founded in Stuttgart, launching the first Automated Database Publishing solution, which includes the InBetween Project Editor for creating publication projects and templates without coding, across all output formats.
?? 2007: Following a management buyout from Epro Solutions GmbH, InBetween becomes an independent company, focusing on publishing and partnering with leading PIM providers.
?? 2014: InBetween Software Development Pvt. Ltd. is established in Goa, India, with a growing workforce
?? 2024: A research and development center opens in Cyprus, advancing digital database publishing, UX and cloud technologies.
Today, InBetween offers robust integration with Adobe InDesign, simplifying the creation of high-quality publications. Our fully web-based solution enables seamless remote collaboration, allowing field teams, international offices, sales networks, and distributors to participate efficiently in the publishing process. System architecture enhancements and expanded output formats, including Microsoft Excel and Adobe Illustrator, have further boosted the software’s flexibility and efficiency.
Our newest tool, “Publication Planner,” improves collaboration through centralized publication management, streamlined team communication, and customizable workflows—all on a user-friendly platform.
These milestones underscore our commitment to continuous innovation in an ever-evolving digital landscape.
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Company culture
At InBetween, our company culture thrives on flexibility, innovation, and diversity. Remote work is a core aspect, giving our employees the freedom to organize their work flexibly while ensuring a healthy work-life balance. We understand the importance of balancing personal commitments with professional growth, and provide an environment that supports both. A creative and open work environment, along with the support of each team member’s personal and professional growth, is especially important to us.
Diversity and equal opportunity are fundamental to our culture. In our dynamic, international environment, we embrace inclusivity, value diverse perspectives, and actively promote female leadership.
Looking ahead
With a remarkable 45% growth in 2023, InBetween is poised to continue expanding its market leadership. Our new research and development center in Cyprus will play a key role in developing the next generation of publishing technologies. Our goal is to redefine the user experience and continue shaping the future of the industry through innovative solutions.
Alexander Dressler, Founder and CEO of InBetween, states: “Our goal is to keep setting new standards in the digital publishing industry by driving innovation through our solutions. We are proud of our accomplishments over the past 20 years and look forward to a future filled with growth, innovation, and success.”
As we celebrate this milestone, we extend our deepest gratitude to everyone who has been part of our journey. The past 20 years have been eventful and filled with challenges that have helped shape us into the company we are today. A special thank you to our dedicated employees, whose commitment ensures our continued success. We look forward with excitement and gratitude to the next 20 years of growth and achievement??!
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