In-store shopping experience

By making the shopping experience more interactive, retailers can engage more customers, especially during the most critical purchase-decision-making time.

Consumer expectations for in-store retail experience continue to elevate. Today, a lot of shoppers, particularly the younger ones, prefer to shop online. However, there are shoppers who prefer personal interaction with products before making a purchase still exist. Millennial and Gen Z consumers go to physical stores for in-store experiences that are drawn to new technologies in retail.

The retail industry is continuously changing, and it’s more complicated than ever. Use of Technology Expands the Scope of Online Commerce Beyond Retail. #DXsolutionadvisor

Creating more Interactive Experience

Augmented Reality

Innovation trends nowadays influence significantly the brand’s marketing strategy. augmented reality has emerged as an innovative tool that allows brands to interact with consumers on their mobile devices. AR can be executed in and out-of-store, enriching the customer experience in several ways, including virtual dressing rooms, magic mirrors, bogus windows, etc. With the help of AR, communication will be more seamless between the human mind, systems, and the data that IoT products generate. They are mostly used by Cosmetics, Home furnishing & Furniture, DIY, Electronic, etc retailers

Smart Mirrors

Getting a customer to enter the fitting room is a critical part of making sales in retail clothing. Smart mirrors provide a superior fitting room interaction that online shopping can’t replicate. With the use of big data, they can personalize recommendations on what might go well with a dress and provide more suggestions based on the customer’s preferences. Can record an image or video, compares to another, predict an alternative outfit. They are mostly used for Fashion and Accessories retailers.

Interactive Signage

One effective way to enhance the interaction with customers is to use digital signage – signs, and screens that display digital ads, videos, traditional store signage, or any other message you want to relay to customers.?To make it interactive and engaging, this display comes in 23” size, like a long display bar which is the size of a shelf. These are more viewable and can drive interaction with customers. These ads themselves can be a revenue model. Several retailers are creating and using these to extend unique in-store experiences.

Electronic Shelf Labels

ESL helps supermarket, hypermarket grocers achieve cost savings and enhanced customer interaction. it can enhance interaction with customers. Multiple retailers are evaluating, in implementing stage, or already users of this technology.

Electronic Shelf Labels are the most commonly used technologies for enhancing customer experience as they play a key role in grocery & consumer electrnoics retail which is always a necessity of life.

Electronic Shelf Price Tags work using electronic paper or liquid crystal paper to display information on a screen. Through a local network, electronic shelf price tags can easily update the prices whenever necessary. With few clicks from a remote server, electronic shelf price tags can automatically update thousands of displays simultaneously across several channels.

Price update is one of the electronic shelf price tags' most substantial assets. Electronic shelf price tags allow for fast, accurate, and consistent manipulation of price and promotional strategies, making it beneficial for stores with several branches in varying locations.

How?Electronic Shelf Label helps

Display More Information: ESL can show more information besides the price. ESLs also show QR codes. Once customers scan your store’s QR code, it will lead them to your app or website so they can order, find relevant information, or any other information which needs to be shared.

Change Product Prices in Real-time: ESLs can implement dynamic pricing, which enables your store to adjust prices in real-time and stay profitable despite price fluctuations.?Dynamic pricing helps retailers to increase prices to capitalize on demand, or lower prices to increase sales and get the products moving.

Reduce Operational Cost: ROI is essential for any business. With ESL, you can bid goodbyes to those papers, printers, and ink, a lot more time on serving customers, and see savings in labor and materials cost in the long run.??It reduces your carbon footprint, which helps strategies to reduce your environmental impact.

Pick-by-light for e-commerce fulfillment: A smooth item picking is an essential part of the order fulfillment process. It's becoming more important in the digital age as customers are used to receiving their orders quickly. Pick-by-light allows picking operators using a PDA to identify the next item on the list, locate, the quantity of goods to pick?enabling operators with mobility to work fast and pack a customer's The wireless technology functions along with LEDs and is confirmed by buttons to enable pick-by-light.?

Replenishment: While replenishment is one of the most time-consuming and continuous processes in retail, our geo-positioning and “LED”-capabilities ensure optimized planning and execution.

Optimize Inventory: ESL can provide an accurate insight into your inventory and alert associates when products are low in stock or reaching expiration. Automated inventory also allows for demand alignment and forecasting, reducing your stock-outs, improving your delivery, leading to more satisfied customers, and reduces unnecessary storage and handling.

Provide Omni-channel Experience: Customers use various channels to look for items they want to buy. Retailers must be interactive to serve customers in different areas such as physical stores, websites, and mobile apps. Interact with your customers across all channels with ease and speed with an ESL

• Display stock levels – customers can know whether the supply is limited
• Display online prices of competition – get consumers' trust when you say you have the best price
• Enable item ordering through QR codes
• Display reviews of products – show shoppers what others like about a product

Benefits to the retailers and customers

More informed customer?– The electronic shelf label can display product information, price, promotions, stock levels, and even competitors’ prices giving the customers the most up-to-date product information on the shelf. Also, enable retailers to personalized the shopping experience for customers in-store by using the electronic shelf label as a location-based Bluetooth beacon that can push the personalized offer to the customer.??

Increase price accuracy?– retailers will be able to manage millions of labels across thousands of stores from a single location, with 100% accuracy.

Complete price control?– retailers can change prices and promotions in near real-time across all stores enabling retailers to compete with online competitors.?

Increase productivity among retail associates?– with electronic shelf labels implemented throughout the store retail associate will not be required to conduct the laborious task of having to manually change prices. Enabling retail associates to focus on other tasks such as merchandising and inventory management.?

Electronic Shelf Price Tags

As an industry leader that has been continually developing new solutions, making several improvements in quality, and adding additional features to electronic shelf price tags. The latest innovative ESL solution is Newton. Vital features that elevate your shelf labeling system's capabilities:

• Ten years of battery life – take advantage of Newton's features for as long as a decade.
• Faster update speed – 8-10 times faster than other electronic price tags!
• Display more information – flip up to 7 pages to access more data about the product.
• 7 LED colors – Newton's battery life allows more possibility of heavy usage of LEDs.
• Two programmable buttons – allow for more efficient task execution.
• NFC capability – perform mobile payments.
• IP67 – even the tiniest dust particles won't be able to penetrate it!
• Customizable design – incorporate your company's colors, patterns, and logo.

Newton has been taking over the retail universe, one store at a time. Redefining what it is that shelves can do for store owners and warehouse managers, and especially for customers.?