In-seat alcohol pilot for Bristol City women's home games
Bristol City Football Club women's pioneering matchday experience will take another step forward when fans will be able to drink alcohol in their seats for women’s first team home league games at Ashton Gate for the remainder of the 2024/25 season.
The club are taking part in a pilot along with three other women’s football clubs and venues - Birmingham City (St Andrews Stadium), Newcastle United (Kingston Park), and Southampton (St Mary’s Stadium) - to allow alcohol to be consumed in view of the pitch.
The pilot will be implemented for the second half of this Barclay’s Women’s Championship season, starting at the game against London City Lionesses on Sunday, January 19th (2pm kick-off).
The Robins have been praised for their innovative approach to the fan experience, from the Thatcher’s Apple Roll and junior reporters, to drummers, DJs and concourse activations, and last season saw an average attendance of 6,987 at Ashton Gate - the fifth highest in the Women’s Super League.
Bristol Sport CEO and Bristol City Women Board Chair Gavin Marshall said: “We are right behind this pilot and looking forward to seeing how it goes for the game against London City Lionesses and getting feedback from supporters. We believe that fans being allowed to enjoy their refreshment of choice in view of the pitch will add to what is already a great matchday experience.”
The pilot will be implemented for the second half of this Barclay’s Women’s Championship season and include the following games:
Safety Officer at Mansfield Town Football Club
1 个月It’s ok piloting it with the women’s game crowd profiles but it’s a different proposition for the men’s game unfortunately. Amongst other things who wants to be sat but getting disturbed by fans going to the bar, coming back from the bar or going for a pee? And that’s before the idiots start throwing beer about. Bad idea and definitely not progress.
Health and Safety Consultant at EDP
1 个月Hi Andy, Hope all is good with you mate. Best wishes from all at the mighty Wealdstone FC??
Crowd Safety & Risk Management
1 个月A profound move forward in U.K. football, looking forward to the results from this pilot and further expansion. Well done to all involved.
Planning Manager at Avonline
1 个月works for the Bears games so good luck....
Partner at TLT LLP Specialising in alcohol and gambling licensing
1 个月A testament to all the terrific work that Ashton Gate do across the board that you are part of this pilot