In-Scene Advertising: A Powerful Tool for Advertisers.

Consider the scene where a famous sportsperson sits down for a post-game press conference. There is a refreshing drink on the table. But instead of a generic bottle, it's your brand, perfectly placed and generating massive buzz.

This is the magic of in-scene advertising, and it's created through an innovative three-step process.

Here's how it works:

Step 1: Pre-processing: Analyzing the Video Frames, Creating Mask/Hole.

• We begin with your video content. Our advanced AI model meticulously analyzes each frame, identifying every object within the scene.

Let's say your video features a press conference. The AI will detect all elements, from the table to the bottles, specific to each frame.

• Once the object detection is complete, the user can suggest which object needs to be selected or segmented.

• Our AI then creates a precise mask for the chosen object. This mask defines the area where your ad/product will be placed.

To ensure a seamless blend, the mask considers the background's colors and textures, creating a subtle blur in place of the selected object.

Step 2: In-Painting.

The mask created during the pre-processing stage, along with the original image for each frame is utilized by the in-painting algorithm to seamlessly replace the object within the scene.

Step 3: Post-Processing: Replacing the Object.

• With the mask in place, our in-painting algorithm replaces the original object with your branded product.

The AI meticulously positions your product within the scene, maintaining its natural scale and perspective for an incredibly realistic effect.

In-scene advertising is a game-changer in advertising, allowing your brand to integrate into video content easily, and giving broad possibilities for brand recall.?

With Gyrus AI’s innovative models, your product can be strategically placed in any scene, capturing the viewer's attention without disrupting the overall experience.?

Whether it's a press conference, a movie, or a TV show, your brand will stand out in a natural and engaging way.

Email us at [email protected] to talk to our experts about the possibilities.