In-person events - contextual targeting to a live audience

There’s an awful lot of jargon in the world of Ad-tech, less so in the Conference & Trade Show business.

We’ve probably all heard of, native advertising, CPC, PPC, Cookies, Programmatic advertising?and the list goes on….

However, when I read about contextual targeting it just shouts out in-person event to me.

Contextual targeting allows advertisers to serve ads to users based on the “context” of the content on the page that the user is visiting.

Substitute ‘page’ for trade show or conference and there you have it!

And it gets better, the effort or commitment to visit an in-person event is far, far greater than the effort to click on an article, you also get to talk to them, to ask them questions, to understand their pain points and to set up a follow up meeting or in some cases sign them up there and then.

We haven’t riddled our sector with acronyms and jargon because it’s quite simple – we bring buyers and sellers together under one roof!